Senior Marketing Manager, Demand Generation - GA - On SIte

About Us

Our vision is to make a world where employment and labor law data is accessible and digestible to HR professionals. With easy access to data and legal guidance, HR professionals can make compliant employment decisions with confidence and within minutes. We offer technology that provides instant employment and labor law guidance to HR professionals while navigating compliance tasks. Forget the research or the lawyers; credible employment and labor law data is now available at HR's fingertips, real-time. As a fast-growing start up, we're here to change the future of work - to bring efficiency back to HR's day-to-day, while mitigating risk.The B2B SaaS Marketing Manager will be responsible for executing and optimizing marketing initiatives across two key areas: Demand Generation and Product Marketing. This role will lead strategic marketing initiatives focused on customer acquisition, lifecycle marketing, and product positioning. This hybrid role combines the performance-driven focus of demand generation with the strategic messaging responsibilities of product marketing. The ideal candidate will be responsible for building full-funnel marketing campaigns, crafting compelling product narratives, and working cross-functionally to drive measurable business growth.This role also includes leadership responsibilities such as mentoring team members, managing priorities across projects, and ensuring all marketing efforts align with brand standards and revenue goals.

Position Summary

The Senior Marketing Manager will focus on demand generation activities to help drive quality leads for sales that generate revenue.

Essential Duties and Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for the company's direct to market human capital management (HCM) solutions and services.
• Collaborate with cross-functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect-to-client lifecycle.
• Create and manage targeted marketing campaigns across various channels, including events, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up to date with industry trends and best practices in B2B marketing, specifically as it pertains to the HCM market.
• Travel may be required occasionally to attend team onsite meetings, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation

Knowledge, Skills, and Abilities

• Excellent verbal and written communication skills and interpersonal effectiveness at all levels in the organization and across cultures
• Excellent project management, ability to prioritize and efficiently execute a high volume and broad scope of tasks within tight deadlines, competing demands and changes in the work environment.
• Creative mindset with a data-driven approach to decision-making and performance measurement.
• Understanding of marketing strategies, tactics and best practices.
• Familiarity with marketing tools and techniques
• Develop innovative marketing campaigns and promotional materials.
• Ability to deal with frequent interruptions, changes, delays, or unexpected events.
• Strong organizational, analytical, strategic thinking and problem-solving skills.
• Demonstrated ability to learn quickly.
• Collaborate cross-functionally and build strong relationships across departments and partner organizations.
• Build and maintain strong relationships with channel partners and internal teams

Required Education & Experience

• Bachelor's degree in business, marketing, or related field or equivalent combination of experience, skills, education (including other relevant non-traditional degree programs, certifications, or job training programs).
• At least five years' experience in marketing – preferably in B2B or software.
• Proven success in developing and executing successful marketing campaigns
• Proficiency in project management, marketing automation tools, CRM and other marketing technologies.
• Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint) and demonstrated ability to learn other applications as needed.