What are the responsibilities and job description for the Demand Generation Marketing Manager position at CallRail?
The Position:
CallRail is hiring a Demand Generation Marketing Manager for our SMB verticals. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns. You will generate inbound free trials that turn into customers while ensuring we leverage best and scalable practices in achieving great results. You will work closely with sales, content, product marketing, web marketing, marketing operations, and your peers on the demand generation team to produce high impact campaigns that acquire, engage, nurture, and convert leads.
A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment and is comfortable with high-volume, high-velocity sales processes. We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever-curious marketer who embraces the art and the science of demand generation and is driven by results.
What You'll Do (Responsibilities):
CallRail is hiring a Demand Generation Marketing Manager for our SMB verticals. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns. You will generate inbound free trials that turn into customers while ensuring we leverage best and scalable practices in achieving great results. You will work closely with sales, content, product marketing, web marketing, marketing operations, and your peers on the demand generation team to produce high impact campaigns that acquire, engage, nurture, and convert leads.
A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment and is comfortable with high-volume, high-velocity sales processes. We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever-curious marketer who embraces the art and the science of demand generation and is driven by results.
What You'll Do (Responsibilities):
- Design and execute full-funnel multi-channel marketing programs to generate quality free trials that results in new customers in our SMB verticals
- Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold
- Build and manage a calendar for demand generation programs
- Ensure marketing tactics are used in an integrated manner -- channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chat
- Consistently identify and test new channels specific to your target audience
- Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results
- Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans
- Represent demand generation plans to a wide range of stakeholders, including sales teams and executives
- Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance
- Align with overall company branding and awareness strategies
- Bachelor's Degree required
- Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) model
- Experience creating marketing programs to drive demand within any of our key SMB verticals: Real Estate, Home Services, Healthcare, Legal, Auto
- Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel
- Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles
- Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)
- Excellent writing skills; ability to write and edit marketing copy
- Strategy, project management, budget management, and financial skills
- Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization
- Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns