Senior Director, Member Engagement & Development

The Interactive Advertising Bureau (IAB) is looking for a resourceful and magnetic Senior Director of Member Engagement & Development who shares our passion for digital media and helping industry leaders thrive in the digital economy. This is an exciting opportunity; where in this role, you will interact with the entire digital media and marketing ecosystem, including publishers, ad-tech/mar-tech companies, agencies, and brands. You will also develop relationships with the senior executives and organizations shaping our industry.

The IAB requires investments from its members to execute its industry agenda. The Member Engagement & Development team (MED) is responsible for developing new members, retaining existing members, and delivering revenue for dues, events, boards, training/certification, and research to fund the IAB’s industry agenda. Increased engagement with IAB activities that align with their interests drives increased investment in IAB. This role is a unique combination of sales and member engagement, with equal emphasis on each.

What You'll Do:

• Manage a portfolio of key IAB members, including day-to-day member engagement, revenue generation and relationship management.
• Develop and execute member engagement strategies, including in-person meetings, frequent engagement calls and email campaigns that prompt optimal involvement
• Develop deep understanding of and strategic relationships with members to increase engagement and grow revenue.
• Meet with members frequently, to have a deep multi-faceted relationship with key contacts and facilitate opportunities for involvement in the IAB beyond just those with revenue goals attached. In other words, understand your members’ challenges in order to make relevant recommendations.
• Promote and sell sponsorship opportunities at IAB events and other resources.
• Promote and sell boards seats and other thought leadership engagements
• Drive interest in IAB training and certification programs
• Partner with and collaborate with the IAB Marketing, Event Logistics and Programming, and Member Sales & Solutions teams to ensure seamless transition from sale to execution.
• Manage all aspects of sales, including entering and updating sales opportunities in IAB’s CRM, managing pipelines and executing a sales strategy against those pipelines
• Interface with IAB members, partners, sponsors, and other industry leaders in person and virtually to gain market intelligence
• Lead the onboarding process for new members to ensure they are made aware of all opportunities to engage in IAB initiatives
• Responsible for all aspects of the membership CRM database; boosting data integrity and tracking member engagement metrics
• Oversee the distribution and use of member engagement data to other staff and, where appropriate, to members
• Keep abreast of industry development and member movement via industry trades, Committees and Councils, and conferences to follow industry trends and company and member moves
• This role comes with a significant commission plus bonus!

Who You Are:

• You are an engaging creative thinker and storyteller, and it shows in your innovative approach to engaging members.
• You love what you do! And it shows you've been doing what you love for a while. You have 10 years of direct experience in sales, account management and member engagement.
• You have experience engaging with teams cross-functionally and can work horizontally and vertically within the executive suite of a member company.
• Some people get nervous speaking in public, but you are not those people. You love educating and speaking to an audience and have experience presenting to large audiences.
• You have experience selling revenue-driving packages across multiple offerings
• You can articulate the value of appropriate products and services in an effective manner
• You have a working knowledge of Salesforce and/or other CRM systems and understand the critical nature of data integrity
• You love working solo or with a team. You have experience engaging with teams cross-functionally and working solo.
• You deeply understand the digital media landscape, have knowledge of the advertising technology, publishing and social media sectors, and have a passion for advertising, marketing, and media
• You are a rock star at Project Management! You have proven experience in project management, managing multiple projects simultaneously, and managing multiple constituents—a proactive approach to work is essential.
• You are a proficient communicator with excellent oral/written communication/presentation skills and in Excel, Word, and PowerPoint.
• You are digitally connected and savvy. You are highly proficient in Microsoft Office: Word, Excel, PowerPoint, and Outlook, video conferencing platforms (e.g., Zoom), CRM System (Salesforce)

Why You’ll Love IAB:

• We team up. We can promise you’ll work with some of the smartest and most interesting people in the industry. We work hard and we have fun too. We care deeply about our work and each other.
• We are purposeful, strategic, and mindful with our decisions, words, and behaviors.
• Everybody sweeps. No task is ever too small for our team. We sweat the details and are not afraid to get our hands dirty.
• We lead the future together and cultivate the action mindset to create it.
• We cultivate curiosity, take risk, and learn by doing and reward future thinking.
• We encourage all voices. Everyone is welcome and encouraged to share their thoughts and ideas. We embrace the idea that debate is healthy and knowing that an impassioned discourse leads to our best results.
• We stay hungry. We look for the hardest challenges and tasks and once we master them, we look for the next one. We celebrate our victories and are always excited for tomorrow knowing “good enough” is never really “good enough.”

Additional Information:

All IAB employees are required to be fully vaccinated for COVID-19 as a condition of employment and, therefore, prior to job offer and hire. Religious and medical exemptions will be provided to the extent required.

About IAB:

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

The IAB Global Network brings together 45 national IABs and three regional IABs to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs.

IAB is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.

For more information, please visit https://www.iab.com.