What are the responsibilities and job description for the Manager, Event Content & Programming position at INTERACTIVE ADVERTISING BUREAU, INC.?
Storytelling | Live Experiences | Industry Influence
At IAB, our events don’t just convene the industry — they set the agenda.
We’re looking for a Manager, Event Content & Programming who lives at the intersection of storytelling, production excellence, and white-glove execution. This role is for someone who can take complex industry inputs and turn them into cohesive, compelling narratives that captivate audiences — on stage, on screen, and beyond.
If you thrive on process, precision, creative leadership, and the adrenaline of live execution — and you love shaping conversations that matter — this role was made for you.
What You’ll Do
Own the Narrative & the Show
You’ll serve as the producer and content lead for major IAB marketplace events — responsible for shaping the attendee experience from first idea to final applause.
Lead end-to-end content development, synthesizing insights from IAB members and internal subject-matter experts
Design a clear, audience-first narrative that flows across sessions, speakers, and formats
Own the full run of show — from concept development and scripting through rehearsals, show calling, and live execution
Operate as a showrunner-style producer, managing multiple stakeholder segments while maintaining tone, pacing, and narrative cohesion
Make real-time decisions during live events to protect quality, flow, and audience engagement
Drive Production Excellence
You’ll partner closely with production, marketing, programming, and technical teams to ensure seamless execution.
Align creative vision with logistics, AV, talent, cues, and transitions
Lead rehearsals, proactively identifying risks and tightening transitions
Manage timelines, approvals, and last-minute changes with calm authority
Deliver polished, broadcast-quality experiences across virtual and in-person formats
Lead Member & Speaker Experience
You’ll be the primary point of contact for speakers, sponsors, and members — delivering a white-glove experience throughout the event lifecycle.
Manage end-to-end speaker and sponsor coordination, including session details, assets, and run-of-show inputs
Create and maintain event schedules and agendas for internal and external promotion
Lead logistics communications, prep calls, rehearsals, and speaker briefings
Serve as a trusted partner to senior executives, ensuring clarity, confidence, and preparedness
Develop Thought Leadership Content
In partnership with the Senior Director, you’ll help shape the intellectual backbone of IAB events.
Co-develop thought-leadership programming for IAB’s flagship conferences and events
Curate speaker prospect lists across key industry verticals
Act as a liaison between internal stakeholders and external partners to build compelling, sponsorable programs
Balance editorial integrity with revenue-driving opportunities
Who You Are
A seasoned event producer or programmer with 5 years of experience in conferences, live events, or broadcast-style production
Deeply knowledgeable about the digital media, advertising, and marketing ecosystem
A natural storyteller who can translate complex topics into engaging narratives
Highly organized, detail-oriented, and calm under pressure
Comfortable engaging senior industry executives and managing diverse stakeholders
Experienced in show calling, directing, and technical production, with strong AV fluency
Equally effective working independently and collaboratively in a fast-paced environment
Why You’ll Love IAB
✨ You shape industry-defining conversations
The content you produce influences how the digital advertising ecosystem thinks, acts, and evolves.
✨ You own the experience
This is a true producer role — with creative authority, operational ownership, and visibility from start to finish.
✨ You work with the best in the business
From CMOs and agency leaders to creators, platforms, and innovators, you’ll collaborate with voices that matter.
✨ You blend creativity with precision
You’ll get to flex both sides of your brain — storytelling and structure, vision and execution.
✨ You’re part of something bigger
IAB is mission-driven, collaborative, and committed to helping the industry thrive in the digital economy.
If you’re energized by live storytelling, production rigor, and shaping moments that move an industry forward, we’d love to meet you.
Additional Information:
All IAB employees are required to be fully vaccinated for COVID-19 as a condition of employment and, therefore, prior to job offer and hire. Religious and medical exemptions will be provided to the extent required.
About IAB:
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
The IAB Global Network brings together 45 national IABs and three regional IABs to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs.
IAB is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.
Salary : $95,000 - $120,000