Event Marketing Manager

The Role

We are seeking an Events Marketing Manager who is highly organized, collaborative, and execution-driven to own the planning and execution of strategic marketing events. This individual will play a critical role in elevating the brand, engaging customers and prospects, and driving pipeline growth through impactful event experiences.

The ideal candidate is a creative problem solver, a strong collaborator across functions, and someone who thrives in a fast-paced environment while executing flawlessly at a high level.

Key Responsibilities

• Strategic Planning: Develop overarching event marketing strategies and tactical plans aligned with broader business objectives.
• Budget & Timeline Management: Create and manage event budgets, ensuring cost-efficiency and on-time delivery.
• Vendor & Stakeholder Relations: Manage relationships with venues, partners, sponsors, and agencies to secure favorable terms and seamless event logistics.
• Promotional Activities: Lead multi-channel event promotion campaigns across email, social, and digital to maximize audience engagement.
• Content & Collateral Development: Oversee the creation of event materials, presentations, and digital content to reinforce messaging and brand consistency.
• Cross-Functional Collaboration: Partner with sales, product marketing, and brand teams to ensure alignment and maximize event impact.
• Event Execution & Coordination: Own logistics for live, hybrid, and virtual events, ensuring a smooth and professional attendee experience.
• Performance Analysis & Reporting: Collect and analyze event data, gather feedback, and report ROI to inform future strategies.

Essential Skills & Qualifications

• Education: Bachelor’s degree in marketing, communications, or related field.
• Experience: 4–7 years of experience in event marketing, event planning, or project management, preferably within SaaS or B2B tech.
• Organizational Skills: Exceptional ability to juggle multiple projects, deadlines, and stakeholders simultaneously.
• Collaboration: Strong interpersonal and communication skills to work cross-functionally and with external partners.
• Creativity & Innovation: Proven ability to design and execute engaging events that resonate with diverse audiences.
• Technical Proficiency: Familiarity with event management tools (e.g., Cvent, Splash), digital marketing platforms, and CRM systems (e.g., Salesforce, HubSpot).
• Attitude: Positive, proactive, and solutions-oriented with a “no task too small” mindset.