What are the responsibilities and job description for the Chief Communications and Marketing Officer position at Inside Higher Ed?
Strategic Leadership and Vision
Develop and implement a forward-looking, data informed strategic communications and marketing plan for Geneseo this is aligned with college priorities and honors college identify and that demonstrates and elevates our equity-centered vision.
Serve as a strategic advisor to the President, cabinet, and other senior leaders on communications, brand management, enrollment marketing, media strategy, social media, and crisis response.
Serves as the primary campus liaison to SUNY System Administration's Office of Communications, ensuring alignment with system-wide initiatives and coordinated response to statewide issues.
Public Information Officer (PIO)
Serve as the chief spokesperson for the College.
Write and create all crisis and emergency communications, ensuring efficient, timely, transparent, and coordinated messaging.
Advise institutional leaders on crisis strategy, reputational risk, and media relations.
Establish an issues-monitoring function to proactively identify emerging risks, reputational threats, and opportunities for strategic messaging.
Brand Elevation and Content Strategy
Drive a unified, compelling brand identity that reflects the college's mission, values, and distinctive attributes.
Champion a content- first strategy that prioritizes meaningful storytelling, and effective enrollment marketing and positioning.
Ensure cohesive messaging across digital, print, media, and in-person channels.
External Relations and Reputation Management
Enhance and expand relationships with external partners, including media, community stakeholders, alumni, donors, and government agencies in conjunction with the offices of the president and college advancement.
Develop communications that showcase the college's value, impact, and leadership locally, regionally, and nationally.
Internal Communications and Community Engagement
Foster strong campus relationship that increase trust in and understanding of the Communications and Marketing office.
Provide transparent, timely internal communication strategies that support institutional culture and priorities.
Ensure communications reflect and reinforce the institution's commitment to diversity, inclusion, and belonging.
Web Strategy And Digital Experience
Set the strategic direction and provide executive oversight for the College's digital presence, including governance and priorities of the website, ensuring alignment with institutional goals.
Address critical capacity gaps by supporting the creation and integration of dedicated frontend web development/design expertise within Communications and Marketing.
Ensure continuous improvement of the college's website as its most important marketing platform through strategic oversight and prioritization.
Team Leadership and Culture
Provide executive oversight of operating budgets, staffing plans, external vendors, contracts, and resource allocation for Communications & Marketing.
Support autonomy, while holding accountability, delivering strategic institutional positioning, and providing strategic guidance.
Create an organizational structure that capitalizes on the team's skills and expertise and ensures work aligns with strategic priorities.
Support professional growth, collaboration, creativity, and morale.
Lead with empathy, respect, and trust.
Develop and implement a forward-looking, data informed strategic communications and marketing plan for Geneseo this is aligned with college priorities and honors college identify and that demonstrates and elevates our equity-centered vision.
Serve as a strategic advisor to the President, cabinet, and other senior leaders on communications, brand management, enrollment marketing, media strategy, social media, and crisis response.
Serves as the primary campus liaison to SUNY System Administration's Office of Communications, ensuring alignment with system-wide initiatives and coordinated response to statewide issues.
Public Information Officer (PIO)
Serve as the chief spokesperson for the College.
Write and create all crisis and emergency communications, ensuring efficient, timely, transparent, and coordinated messaging.
Advise institutional leaders on crisis strategy, reputational risk, and media relations.
Establish an issues-monitoring function to proactively identify emerging risks, reputational threats, and opportunities for strategic messaging.
Brand Elevation and Content Strategy
Drive a unified, compelling brand identity that reflects the college's mission, values, and distinctive attributes.
Champion a content- first strategy that prioritizes meaningful storytelling, and effective enrollment marketing and positioning.
Ensure cohesive messaging across digital, print, media, and in-person channels.
External Relations and Reputation Management
Enhance and expand relationships with external partners, including media, community stakeholders, alumni, donors, and government agencies in conjunction with the offices of the president and college advancement.
Develop communications that showcase the college's value, impact, and leadership locally, regionally, and nationally.
Internal Communications and Community Engagement
Foster strong campus relationship that increase trust in and understanding of the Communications and Marketing office.
Provide transparent, timely internal communication strategies that support institutional culture and priorities.
Ensure communications reflect and reinforce the institution's commitment to diversity, inclusion, and belonging.
Web Strategy And Digital Experience
Set the strategic direction and provide executive oversight for the College's digital presence, including governance and priorities of the website, ensuring alignment with institutional goals.
Address critical capacity gaps by supporting the creation and integration of dedicated frontend web development/design expertise within Communications and Marketing.
Ensure continuous improvement of the college's website as its most important marketing platform through strategic oversight and prioritization.
Team Leadership and Culture
Provide executive oversight of operating budgets, staffing plans, external vendors, contracts, and resource allocation for Communications & Marketing.
Support autonomy, while holding accountability, delivering strategic institutional positioning, and providing strategic guidance.
Create an organizational structure that capitalizes on the team's skills and expertise and ensures work aligns with strategic priorities.
Support professional growth, collaboration, creativity, and morale.
Lead with empathy, respect, and trust.