Head of Marketing

🚕 Shape the brand, define our narrative, and guide our global market expansion. 

Trusted by the world's leading platforms - Uber, Uber Eats, Amazon, Bolt, Ola, FreeNow - and pioneering the future of autonomous vehicle insurance, INSHUR is redefining the future of mobility .

We are looking for a Head of Marketing to join us at INSHUR! We're headquartered in New York City, with additional offices in Westlake, CA, Dallas, TX, the UK, and the Netherlands. Our company embraces a hybrid working model, giving you the flexibility to flourish in both collaborative office settings and the comfort of your own home. For this role, you'll have the opportunity to work remotely while also connecting with colleagues at our New York office at least two days a week—fostering a supportive, inclusive, and growth-oriented environment.

You'll be working on multiple brands as we re-invent the industry in exciting markets across territories including the UK 🇬🇧, US 🇺🇸, and the Netherlands 🇳🇱.

Supported by (and reporting to) the CEO, you'll be joining a collaborative team of 250 people, where your focus will be developing a world-class brand and marketing engine that supports INSHUR's growth and establishes us as the definitive insurtech brand.

What you'll do

• Develop and coordinate a global marketing strategy across the US and Europe, guiding major initiatives and setting the vision for all efforts
• Create a scalable demand generation engine, designing and implementing multi-channel acquisition strategies with focus on the US market
• Guide brand and narrative development, collaborating with external brand and PR agencies to define INSHUR's market identity
• Partner with Product and Sales teams to design and deliver regional go-to-market strategies
• Develop and mentor a dedicated marketing team, nurturing talent and supporting the growth of marketing professionals
• Support data-informed decision making, leveraging analytics and ROI metrics to enhance performance across all marketing channels
• Ensure marketing compliance, embedding regulatory standards into strategies and campaigns

We'd love to hear from you if you have

...these essentials to flourish in the role:

• Proven Marketing Leadership: Demonstrated success in senior roles at insurtech, fintech, or spin-out insurtech brands from traditional insurance carriers is ideal, though we'll also consider candidates from high-growth SaaS companies
• "T Shaped" Marketing Expertise: Comprehensive understanding of major marketing domains with deep expertise in performance marketing
• Strategic & Hands-On: Ability to develop strategy while being comfortable with hands-on execution
• Data-Informed: Excellent grasp of marketing analytics and attribution, using insights to enhance performance
• Product Marketing Expertise: Proven track record of launching and nurturing new technology or finance products
• Brand & Narrative Leadership: Experienced at defining brand positioning and creating compelling market stories
• Regulatory Understanding: Familiarity with regulated environments, ensuring campaigns remain compliant while creating impact

...these additional skills that could set you apart

• Extra consideration for candidates with a background in Insurtech or On-Demand Economy
  

You'll love it here if you: 

💡 Thrive navigating ambiguity and finding clarity in uncertain situations.

👏 Take pride in being accountable and owning your responsibilities.

🚀 Enjoy in a fast-paced environment where change happens quickly.

🤖 Enjoy innovating with AI and other technologies to find creative solutions.

🔧 Are solutions-focused and driven to overcome challenges.

💪 Embrace resilience and adapt to setbacks with a positive attitude.

🧠 Are intellectually curious, constantly seeking to learn, explore new ideas, and not afraid to question and improve your understanding.

You may not enjoy working here if:

⏳ Prefer a more structured, slow-moving environment.

📝 Feel most comfortable when tasks and processes are clearly defined from the start.

🤔 Struggle with handling multiple challenges at once or adapting to frequent changes.

🚫 Tend to stick strictly to your defined role and avoid contributing outside of your responsibilities.

Collaborating with AI: At INSHUR, we see AI as a powerful collaborator. We use technology to innovate, and our hiring process is no exception. For us, AI is a tool to enhance our processes and help you showcase your best self—we never use it to make the final hiring decision. We actively encourage you to use AI tools to help you shine, and you can learn more about how we collaborate with AI, and our tips for how you can too, here.

What to expect from the process: 

Screen & Intro: 45-minute video call with the Head of Talent Acquisition to discuss the role and your experience.

First Interview: 60-minute video call with an Exec & Chief of Staff to assess marketing knowledge or the top of the T of the "T shaped marketer"

Case Study: A brief take-home task followed by a 45-60 minute in-person interview with our Chief Executive, Chief Financial Officer and Marketer.   

Final Stage: 60-minute video call with the our Chief Executive & People Director

We encourage you to ask questions about the role and the company throughout the hiring process. We believe that this is as much an opportunity for you to interview us as it is for us to interview you.

What we offer

Our budget for this role is $180,000-$245,000, with flexibility for the right candidate. Final offers will reflect experience and location.

We offer all our employees stock options. We've also built a benefits package that invests in our people's long-term personal and professional growth and wellbeing. Here's a sample of what this includes:

🌴 25 days of holiday ( 5 days after 5 years), 5 sick days and 8 federal holidays

🩺 Medical, dental and vision health insurance plans

🛡️ Life insurance, short-term, and long-term disability benefits 

🍼 13 weeks fully paid parental leave for all new parents, regardless of your gender

💵 401(k) with 4% company match

🚉 Commuter Benefits

🕐 Flexible working hours to fit your lifestyle

📚 $650 annual training allowance & learning opportunities

🧘‍♀️ $50 monthly wellbeing 

📞 24/7 Employee Assistance Program and mental health benefits

It goes without saying that we provide everyone with a laptop, monitor, top of the range kit, and any software you need. 

About Us

🚕 INSHUR is on a mission to be the leader in insurance solutions for the on-demand economy, making coverage fair and accessible for drivers.

💡Cutting edge technology & deep insurance know-how underpins our revolutionary offering for on-demand drivers, keeping premiums affordable and delivering results for partners. With a focus on embedded insurance solutions, and complementary technology integrations for digital platform providers such as Uber, Amazon, Bolt, FREENOW and OLA, we've been helping drivers stay on the road since 2016 through our data, technology and in-house insurance expertise.

🚀 Backed by some of the most forward thinking VC's including Viola Growth, JVP, Munich Re, Viola Fintech, MTech Capital, Antler, and MS&AD, we have secured over $113.5 million in funding  as well as the acquisition of American Business Insurance in 2023. We have exciting plans to continue growing our portfolio and product lines and expand to new territories in the future.

🌍 As a global team of around 250 people based across the US, UK, and the Netherlands, we value:

🤝 Generosity, inclusivity, open-mindedness, and diversity

🏆 Delivering great results and learning in the open

🎯 Freedom to make long-term, high-impact decisions

💙 The wellbeing of our teammates and the people around us

And... Enjoying the ride!

Equal opportunities

🌈 At INSHUR, we believe that having a diverse team where everyone can bring their authentic selves to work is key to our success. We're passionate about creating equal opportunities and making the tech industry a better place for all and we don't discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age.

🌍 As at Aug 2025, our team consists of 46% women, 31% from BAME or BIPOC backgrounds, and 12% LGBTQ 🌈. We proudly represent 30 nationalities and span multiple generations, including Baby Boomers, Gen X, Millennials, and Gen Z. We're proud to have been recognised for Diversity and Inclusion by the British Insurance Awards 🏆.

🏢 We recognise that early-stage companies often hire people similar to the existing team—something we've worked hard to overcome. We follow a structured hiring process and ensure our interview teams are trained to foster inclusivity and equity.

⏰ While this position is advertised as full-time, we're flexible on specific arrangements and happy to discuss options like part-time, job-sharing, or other flexible work setups for the right candidate.

🛠️ If you need any adjustments during the interview process, please let us know, and we'll do our best to accommodate your needs.