What are the responsibilities and job description for the Digital Marketing Specialist - Product Marketing position at HvacDirect.com?
Location: Vandalia, OH or Troy, OH - in office
Fast Growing eCommerce Business seeking results-oriented marketers
HvacDirect.com is an industry-leading nationwide eCommerce business located right in Troy, Ohio. We're a fast-growing, web-focused business looking for the right people to help us grow. We are currently hiring in all areas of our marketing department. From new talent to experienced veterans, if you have a passion for results-driven marketing, we want you on our team!
HvacDirect.com is looking for a results-oriented individual to support our eCommerce web sites through the administration of our product catalog. The Product Marketing Specialist will add, update, and improve products on our web sites and will be responsible for pricing, product presentation and content, competitive research, and customer user experience.
The ideal candidate will have an enthusiasm for digital marketing, posses a keen attention to detail, and be willing to learn and be trained in all aspects of eCommerce and product marketing. Familiarity with the basics of web site administration is a plus. The Product Marketing Specialist will work with IT, Advertising, and Creative to launch campaigns and improve our web sites to increase top-line sales and profitability.
HvacDirect.com is a growing business with many opportunities for a dedicated and interested individual. Fast online growth and online success has translated into a growing staff and expansion into adjacent categories. A successful candidate will have no lack of opportunity to grow within this company. Expect and enjoy a fast-paced environment with a can-do, collaborative atmosphere.
Responsibilities (including but not limited to):
- Updating and maintaining product and pricing data within our eCommerce platform
- Coordinating product loads, incl. gathering, writing, researching and loading new products
- Reviewing, troubleshooting, and improving current product display and category navigation
- Helping launch and maintain search and social ad campaigns
- Deploy SEO tactics and monitor performance
- Improve, deploy, and manage content on our eCommerce sites
Qualifications:
- Superior data skills, incl. strong familiarity with Excel
- Proven experience working within web or digital marketing platforms
- Excellent consumer-facing writing skills across various mediums
- Understanding of eCommerce consumer journeys and digital analytics platforms preferred
Job Type: Full-time
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Education:
- High school or equivalent (Preferred)
Experience:
- Product management: 1 year (Preferred)
- Digital marketing: 1 year (Preferred)
Work Location: In person