Performance Marketing Manager

Hartville, OH | Remote or Hybrid Available

HRM Enterprises is hiring a Performance Marketing Manager / Paid Media Manager to lead digital advertising strategies that drive both eCommerce revenue and in-store traffic.

This role manages Google Ads, Microsoft Ads, Shopping Ads, Performance Max, Meta Ads, and paid social campaigns for brands including Hartville Hardware and Lehman’s.

If you have experience optimizing paid search, paid social, and performance marketing campaigns and enjoy improving ROAS, conversion rates, and revenue growth, this role offers the opportunity to make a measurable impact.

About HRM Enterprises

HRM Enterprises operates several destination brands including:

• Hartville Hardware – the largest independent hardware store in the country
• A TripAdvisor top-rated restaurant
• A thriving Marketplace and destination retail campus that draws visitors from across the region

We are a family-owned company known for creating exceptional customer experiences and building businesses that stand out.

What You'll Do

As Performance Marketing Manager, you will:

• Build and optimize paid search campaigns in Google Ads and Microsoft Ads
• Manage Shopping Ads, Performance Max campaigns, and product feed optimization
• Launch and scale paid social campaigns on Meta (Facebook & Instagram) and Pinterest
• Drive eCommerce growth while supporting local store traffic through geo-targeted campaigns
• Manage Google Business Profile ads and local service advertising
• Integrate direct mail with digital campaigns for omnichannel marketing strategies
• Test new creatives, audiences, and bidding strategies to improve performance
• Monitor campaigns daily and optimize for ROAS, conversion rate, and revenue growth
• Turn marketing data into clear insights and strategic recommendations
• Collaborate with Marketing, Ecommerce, Merchandising, and IT teams
• Work with Google, Microsoft, and Meta platform partners on new features and opportunities

Qualifications

• Experience managing paid media campaigns and performance marketing strategy
• Hands-on experience with Google Ads, Microsoft Ads, and Meta Ads Manager
• Experience managing Shopping Ads and large product catalog feeds
• Knowledge of local digital marketing and geo-targeted campaigns
• Strong analytical skills and comfort working with Google Analytics and marketing dashboards
• Ability to translate marketing data into actionable insights

Experience

• Bachelor’s degree in Marketing, Business, Ecommerce, or related field preferred
• 5 years of performance marketing experience (eCommerce or retail preferred)
• Experience managing multi-channel digital advertising campaigns
• Google Ads or Meta certifications are a plus

Why This Role Is Unique

• Work with a large product catalog and complex campaigns
• Influence both eCommerce sales and physical store traffic
• Own the strategy and execution rather than managing outside agencies
• Join a family-owned company with long-term vision
• Opportunity to test new ideas and scale what works

Benefits

• Competitive pay based on experience
• Full benefits package including medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off
• Employee discounts on products and services
• Wellness programs
• Professional development and growth opportunities

Work Location

Hartville, Ohio
Remote or Hybrid work options available