Performance Marketing Manager

ABOUT US: The HRM Enterprises, Inc. family of companies is made up of the store voted best place to visit in Ohio’s Amish Country, the country’s largest independent hardware store, a TripAdvisor top rated restaurant, the always exciting Marketplace, and a campus that has become a destination for customers from near and far. Our local, family-owned company is a leader in the markets we serve and is full of people who work each day to go beyond our customers’ expectations. We are committed to being a great place to work and encourage our team members to excel and grow professionally.

POSITION SUMMARY

The Performance Marketing Manager is responsible for executing and optimizing digital advertising strategies to drive eCommerce growth and support in-store sales initiatives for Hartville Hardware and Lehman’s. This role requires hands-on management of paid media campaigns, budget optimization, and data analysis to improve ROI. The ideal candidate will have experience working with large product catalogs, feed-based marketing, and performance-driven advertising platforms, as well as direct mail strategies that complement digital efforts.

ESSENTIAL FUNCTIONS

·         Oversee and optimize paid search campaigns across Google Ads and Microsoft Ads, with a strong emphasis on Shopping Ads (Pmax) and product feed optimization.

·         Manage paid social advertising campaigns on Facebook Ads Manager, including additional platforms such as Pinterest and Instagram Ads as needed.

·         Develop and execute performance marketing strategies to optimize eCommerce growth while supporting local store traffic initiatives through targeted campaigns.

·         Implement and manage Google My Business (GMB) ads, local service ads, and geo-targeted campaigns to support physical store engagement where appropriate.

·         Incorporate direct mail strategies to complement digital marketing efforts, leveraging customer data to create integrated campaigns.

·         Conduct A/B testing for ad creatives, targeting, and bidding strategies to improve campaign efficiency.

·         Monitor and analyze campaign performance, making real-time adjustments to maximize ROAS and customer conversions.

·         Create detailed reports and present performance insights to key stakeholders, translating data into actionable recommendations.

·         Collaborate with internal teams, including Merchandising, Marketing, IT, and Ecommerce to align advertising efforts with business goals.

·         Stay updated with digital marketing trends, platform updates, and competitive landscape to ensure innovative and effective advertising strategies.

·         Work closely with media partners (Google, Microsoft, Meta) to access new opportunities, beta programs, and best practices.

·         Other duties as assigned.

POSITION QUALIFICATIONS

Competency Statement(s)

·         Strong knowledge of omnichannel performance marketing and audience segmentation.

·         Proven track record of driving online sales growth while supporting store traffic through targeted marketing initiatives.

·         Experience managing Google My Business (GMB) campaigns, geo-targeting, and local ad strategies.

·         Knowledge of direct mail marketing and its integration with digital campaigns.

·         Advanced proficiency in Google Ads and Microsoft Ads, with deep knowledge of Shopping Ads, feed-based marketing, and dynamic ad campaigns.

·         Hands-on experience managing Facebook Ads Manager campaigns, with a strong understanding of audience segmentation and retargeting.

·         Strong analytical skills with experience using Google Analytics and other web analytical tools to measure campaign performance and identify opportunities.

·         Experience working with large product catalogs and implementing automated feed-based marketing strategies.

·         Proficiency in Excel and PowerPoint for reporting and presentations.

·         Ability to work cross-functionally, aligning marketing initiatives with merchandising and business objectives.

·         Strong communication skills to present data-driven insights to stakeholders at all levels.

·         Ability to thrive in a fast-paced, results-driven environment, with a proactive and problem-solving mindset.

SKILLS & ABILITIES

Education:
- Bachelor’s degree in Business, Marketing, E-commerce, or a related field preferred.

Experience:
- 5 years of experience in performance marketing, preferably within eCommerce and retail.
- Strong background in local advertising, geo-targeting, and customer acquisition strategies.
- Experience managing direct mail marketing campaigns as part of an integrated marketing approach.
- Experience in managing high-budget paid media campaigns across multiple channels.

Certifications & Licenses:
- Marketplace-related certifications (e.g., Google Ads, Meta Certifications) are a plus.

LANGUAGE SKILLS

- Ability to read, write, and comprehend English.

- Strong writing skills for creating engaging ad copy and marketing content.

- Ability to effectively present information to customers, vendors, and internal teams.