Demo

General Manager

HOTWORX
Gulf Shores, AL Full Time
POSTED ON 4/25/2026
AVAILABLE BEFORE 8/23/2026

Company Description

HOTWORX is a revolutionary fitness studio offering the ultimate hot exercise experience through patented infrared workout saunas. Members enjoy 30-minute isometric sessions and 15-minute High Intensity Interval Training (HIIT) sessions led by virtual instructors. By combining heat, infrared energy, and exercise, HOTWORX helps maximize workout results efficiently. Members also gain access to the Functional Exercise (FX) Zone for enhanced workouts before, after, or between sessions.


Role Description

This is a sales-focused leadership position responsible for driving studio revenue, membership growth, and retention while overseeing all daily operations. The General Manager must consistently meet and exceed monthly sales goals, lead by example in generating memberships, and implement strategic outreach initiatives to grow the studio’s member base.


Key responsibilities include actively selling memberships, coaching staff on sales performance, and holding the team accountable to monthly targets. The General Manager is responsible for executing marketing and community outreach efforts to increase leads and conversions while ensuring a high-energy, results-driven sales culture within the studio.


In addition to sales leadership, this role oversees staff scheduling, financial transactions, studio cleanliness, and full compliance with HOTWORX brand standards. The General Manager maintains a strong presence on the studio floor, regularly interacting with members and prospects to deliver an exceptional customer experience and foster a welcoming, motivating fitness environment.


The ideal candidate is competitive, goal-oriented, and confident in closing sales. This individual thrives in a performance-based environment, is comfortable being measured by results, and is motivated by achieving and exceeding monthly revenue and membership targets.


Qualifications

  • Leadership and team management skills, including staff scheduling and training
  • Customer service and interpersonal communication skills to build strong client relationships
  • Proficiency in sales, marketing, and business development strategies
  • Organizational and time management abilities, with a focus on operational excellence
  • Prior experience in the fitness industry sales or management is a strong advantage

Salary.com Estimation for General Manager in Gulf Shores, AL
$62,527 to $97,209
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Job openings at HOTWORX

  • HOTWORX Falls, ID
  • HOTWORX is a 24/7 Infrared Fitness Studio with dedicated staff hours. We are currently looking to expand our team and interviewing for an assistant manager... more
  • 9 Days Ago

  • HOTWORX Brookhaven, GA
  • * HOTWORX - 24-Hour Infrared Fitness Studio is the first ever implementation of 3-dimensional training. We combine Heat (dimension 1), Infrared Energy (dim... more
  • 11 Days Ago

  • HOTWORX Baytown, TX
  • Position Overview: We are seeking a motivated and enthusiastic Sales Associate to join our team. This role is ideal for someone who enjoys connecting with ... more
  • 12 Days Ago

  • HOTWORX Concord, CA
  • Job Title: Sales Associate Location: Concord, CA (The Willows) Position Type: Part-Time (15-25 hours/week) Studio Staffed Hours: M–Th 11:00 AM – 8:00 PM, F... more
  • 12 Days Ago


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