What are the responsibilities and job description for the Brand experience and Event producer position at Horizontal Talent?
About the Role:
- Were looking for a dynamic, creative, and highly organized Producer to plan, produce, and execute brand experiences that leave lasting impressions. This role goes beyond event operations and logistics - were seeking someone who understands the power of experiential marketing and can translate a brands essence into immersive, engaging, and strategically aligned experiences while simultaneously executing flawlessly.
- From internal employee events to large-scale cultural activations, you'll play a pivotal role in shaping how audiences connect with our brand in the world.
- Lead end-to-end planning and execution of a diverse mix of experiences and events, including brand activations, internal employee experiences and events, pop-up installations, partner events, culture marketing, and large-scale engagements.
- Conceptualize and pitch ideas that translate brand narratives into tangible experiences, blending creativity with strategic intent.
- Collaborate closely with internal creative, marketing, and content teams to ensure seamless brand integration.
- Manage and source vendors, fabrication partners, production crews, and freelance event talent.
- Coordinate with and manage partners across corporate operations and workplace experience including space planning, travel management, catering, security, AV/Tech, engineering, and facilities.
- Develop and manage budgets, timelines, run-of-show documents, and production schedules.
- Manage on-site execution and production, ensuring every detail reflects brand excellence and audience impact.
- Oversee permits, insurance, contracts, and safety compliance for all activations.
- Track and measure event ROI through KPIs such as attendance, engagement, brand sentiment, lead capture, and social amplification.
- Stay ahead of trends in experiential marketing, brand storytelling, spatial design, immersive tech, and consumer engagement to bring innovative thinking to each project.
- Hands-on experience managing events, with a strong portfolio of experiential or brand-focused events.
- A passion for storytelling through space, interaction, and sensory design.
- Strong visual sensibility, understanding of brand aesthetics, and cultural relevance.
- Proven ability to manage multiple projects simultaneously, often under fast moving tight deadlines, with meticulous attention to detail.
- Excellent communication, negotiation, and relationship management skills.
- Proficiency in event software and tools such as Airtable, Microsoft Suite, and creative collaboration platforms like Figma and Miro.
- Willingness to travel and work flexible hours during event production windows.
- Background in creative agencies, brand experience studios, or lifestyle/consumer brands.
- Familiarity with production design, scenic builds, and spatial planning.
- Experience working with creative directors, designers, and brand teams to bring immersive ideas to life.
- Understanding of social media amplification strategies tied to live experiences
Salary : $29 - $60