What are the responsibilities and job description for the Marketing Leader - B2C position at Home Improvement?
Company Overview:
- This is a 10 year old full-service home improvement company serving customers throughout North Carolina
- With strong infrastructure and leadership in place, this company is positioned for significant long-term growth and stability
- Better Business Bureau accredited with an A rating
- This company is looking for someone who wants to plant roots and contribute to the company’s long-term success
What is Being Offered:
- $60K-$80K base bonus
- Benefits stipend
- PTO
- Holiday bonus
- Clear growth path into a leadership role
What The Position is About:
- Oversee all marketing and lead generation for the company
- Create, implement, and execute an integrated marketing strategy to support company revenue goals
- Manage marketing vendors and third-party relationships
- Maintain marketing budgets, ensuring effective allocation of resources
- Develop and deliver reports on KPIs
- Track and review campaigns for improvement opportunities
- Maintain up to date on industry trends and developments that may affect the market
The Right Candidate Will Have:
- Proven success across various lead generation methods
- Hands-on, proactive approach to executing marketing strategies
- Multi-channel marketing expertise
- Home improvement industry experience is preferred