What are the responsibilities and job description for the Event Marketing Manager - B2C position at Home Improvement?
Company Overview:
- This is a 75 year old exterior home improvement company serving the Greater Philadelphia area
- Authorized dealer of a wide selection of top-rated brands
- Better Business Bureau accredited with an A rating
What is Being Offered:
- Salary monthly bonus potential
- Benefits
- 401K with match & PTO
- Vehicle allowance
What The Position is About:
- Build out, lead, and scale the face-to-face marketing department
- Recruit, hire, and train event staff
- Research and register for events to reach lead generation goals
- Manage event logistics including setup, teardown, scheduling, and inventory
- Track performance and continuously optimize event outcomes
- Collaborate closely with vendors and service providers to guarantee a positive experience for all parties involved
- Continuous in the field training with event staff
- Oversee all operations and ensure that events run smoothly, including troubleshooting any problems that arise
- Partner with sales leadership to align on lead feedback and outcomes
- Collaborate with the marketing team to provide feedback on promotional materials and strategies
The Right Candidate Will Have:
- 2 years of leadership, field management, or team management experience within a B2C, face-to-face sales, or marketing environment
- Strong recruiting, coaching, accountability, and organizational skills
- Event, home show, retail marketing, or canvassing leadership experience within the home improvement industry is preferred