What are the responsibilities and job description for the Marketing Professional position at Hired by Matrix, Inc?
At-a-Glance:
Are you ready to build your career by joining a Multi-National Digital Transformation firm. If so, our client is hiring a Marketing Professional.
Position Type:
Contract
Remote
Required:
If you think you'd be a good match, submit your resume and reach out to Bharat at (862) 658-6248 to learn more.
#HbM6349
Are you ready to build your career by joining a Multi-National Digital Transformation firm. If so, our client is hiring a Marketing Professional.
Position Type:
Contract
Remote
Required:
- Bachelor’s degree in Marketing or a related field.
- 4 years of successful experience across B2B digital and outbound marketing
- Experience with UTMs and funnel optimization
- Thorough knowledge of marketing automation principles and practices that involve nurturing both prospect and customers
- Strong understanding of business-to-business marketing tactics, techniques, and strategies
- Expertise in marketing automation platforms, e.g., Eloqua, Braze, Pardot, Marketo, etc.
- Working with social media execution platforms, e.g. Sprinklr
- Basic analytics capabilities familiar with different data collection and measurement techniques
- Experience with Google Analytics a plus
- Proficiency with web content management systems (Adobe Experience Manager, Contentful, etc.)
- Strong knowledge of HTML code
- Strong project management skills and the ability to manage multiple projects simultaneously
- Strong process orientation: able to analyze requests, determine the scope, research options, recommend a solution, execute and measure project success
- Lead or participate in cross-functional projects aimed at enhancing operational efficiency and organizational effectiveness
- Collaborate with cross-functional teams to develop strategies for enhancing operational efficiency and productivity
- Execute US digital media initiatives and communications, collaborating closely with local teams to ensure content resonance and localization meet regional preferences and needs.
- Proficiently handle the execution of advanced marketing automation and email marketing components within campaigns, encompassing everything from scheduling to HTML email creation, and management within our marketing automation platform.
- Lead the updating and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates, leveraging data-driven insights and industry trends to drive continuous improvement.
- Demonstrate adeptness in campaign setup, form and segment management, and email campaign reporting, with a keen eye for detail.
- Conduct regular A/B testing, measurement, and optimization efforts to drive a high volume of inquiries while maintaining quality standards.
- Planning and execution of paid social media content, building effective target lists and ensuring alignment with our brand's voice and strategic objectives
- Assist in content scheduling on multiple social media platforms.
- Keep abreast of the latest digital trends and platform updates to continuously refine our content strategy and maintain competitive advantage on social media channels
- Monitor social media channels for trends, insights, and opportunities to engage with our audience.
- Collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities, leveraging industry knowledge and key personas effectively.
- Utilize online project management and communication tools such as Wrike and Teams within an Agile environment to streamline workflows and enhance collaboration.
- Skillfully edit, optimize, and publish emails, incorporating images, links, and cutting-edge email best practices into our email marketing platform.
- Collaborate with writers to refine email copy, ensuring compelling content that drives conversions and prompts strong calls to action, with a focus on engaging subject lines, headlines, and CTAs.
- Take charge of creating, approving, and managing campaign tracking parameters, specifically UTMs, to accurately monitor campaign performance and attribution.
- Optimize email content, including subject lines, headlines, and calls to action, in collaboration with derivative content writers, to enhance engagement and drive conversions.
- Utilize best practices and data insights to refine email elements for maximum impact.
If you think you'd be a good match, submit your resume and reach out to Bharat at (862) 658-6248 to learn more.
#HbM6349
Salary : $50
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