What are the responsibilities and job description for the Marketing Analyst position at Hertz Local Edition?
Key Responsibilities:
Assist with marketing tasks needed to run successful car sharing business
Tasks
- Handle social media responsibilities with assistance from Social Media Manager
- Work with Graphic Designer to create collateral for university
- Work with Pricing & Marketing to develop ongoing pricing to drive revenue (Spring Break, Valentine’s Day, March Madness, etc.).
- Analyze marketing trends, such as producing monthly promotion code results & success of marketing program “pilots”
- Work with Marketing Manager to track success of marketing programs & promotions
- Handle promo item requests
- Assist with event planning & coordination
- Work with Marketing COE to provide direction
- Copywriting for website, marketing collateral, advertising, e-newsletter
- Researching & monitoring upcoming community events in metro markets
- Assist with partnership marketing, which includes scheduling conference calls, and coordinating activities
- PPT presentations
- Monitor competitors in the industry & send team clips
Starting salary is $65K; commensurate with experience.
Education:
- Bachelor’s degree required, preferably in Marketing or Business
Professional Experience:
- At least one year experience in a corporate environment
Skills:
- Detail oriented & well-organized
- Outstanding communication skills (verbal & written)
- Copywriting skills a huge plus
- Creativity
- Analytical
- Able to work independently and as a team
- Familiarity with Photoshop & Microsoft Publisher
Salary : $65,000