We are looking for an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Retention Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates who can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around segmentation strategy, retention spend optimization, and guiding profitable growth for the business are essential for success. You’re an excellent fit for this role if you’re comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes.

What you’ll do:

• Own the topic of always-on CRM analytics through segmented promotion strategy, creating a personalized user experience, and optimizing reinvestment spend
• Perform A/B testing to understand the effects of different milestones on user behavior and retention
• Create, understand, and identify opportunities within the customer journey
• Develop data collection, data analysis and business intelligence reporting systems to measure and inform business strategy for both early life and general retention strategy
• Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
• Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results

What you have:

• 3 years of Data Analytics experience in an e-commerce, direct-to-consumer or retail environment (retention marketing domain experience preferred)
• Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions
• 2 years’ experience using data visualization tools (Tableau preferred) & scripting languages (Python)
• Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management
• Intellectual curiosity, and a solid understanding of data sources and ecosystems, with the ability to see from the brand’s business lens
• Strong communication skills, both written and oral

Where you’ll live:

• This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. Not Local? No problem! We offer a competitive relocation package to help get you here.