What are the responsibilities and job description for the Digital Marketing Analyst position at PYA P C?
DESCRIPTION
PYA is seeking a Salesforce and ZoomInfo Marketing Analyst as a driving force in optimizing PYA firm objectives by leveraging and optimizing marketing technologies, data integration, and analytics.
The Salesforce and ZoomInfo Marketing Analyst will work closely with PYA’s Chief Marketing Officer and the PYA Marketing Team to champion the use of Salesforce and ZoomInfo, as well as other technologies, for podcasts and webinars, increasing the success of marketing campaigns, customer journey mapping, and ROI analysis.
By working closely with the centralized PYA Salesforce and Marketing teams, internal stakeholders, and external partners, the ideal Marketing Analyst candidate will leverage technology to enable and enhance firm strategic marketing initiatives.
RESPONSIBILITIES
- Support the optimization and administration of Salesforce Account Engagement (formerly Pardot) and ZoomInfo platforms, including automation, lead management, personalization, integrations, and email marketing
- Build and maintain multi-touch attribution models to understand the contribution of various marketing channels to overall performance, creating performance dashboards, analyzing campaign insights, and mapping and tracking customer journeys
- Train and mentor marketing team members in Salesforce Account Engagement best practices, including automation, data usage and governance, campaign execution, and reporting, while collaborating cross-functionally internally and with external vendors and agencies
QUALIFICATIONS
- 2 years of experience working in marketing technology or digital marketing roles in a corporate setting
- Experience with Salesforce Marketing Cloud Engagement (formerly Pardot) and ZoomInfo preferred
- Proficiency in tools like Tableau, Power BI, and Google Analytics, with experience integrating these platforms into Account Engagement, is a plus
- Familiarity with email marketing best practices and personalization strategies is also preferred
- Creative problem solver with a high level of strategic, analytical, and conceptual skills and a passion for helping, uncovering insights, and optimizing marketing strategies
- Traits that include detail-orientation, flexibility, and responsiveness
- Exceptional time management, communication, and project management skills
ABOUT PYA
PYA, a leading professional services firm, serves clients across the United States with expertise in consulting, accounting, compliance, and business strategy. With offices in Knoxville, Atlanta, Tampa, Charlotte, Nashville, and Kansas City, PYA is committed to helping clients achieve their goals through innovative solutions and unparalleled service. Learn more about The PYA Way.
WHY JOIN PYA
- Be part of a dynamic and collaborative team that values innovation and excellence
- Work with industry leaders who are committed to professional growth and client success
- Competitive compensation, comprehensive benefits, and opportunities for career advancement