Digital Marketing Manager

Digital Growth & Revenue Lead Digital Marketing | Demand Generation | Data Driven Growth

A well established equipment dealer in the Northeast is modernizing its marketing function, and we're looking for a digital growth leader to own the strategy, execution, and results. The goal is to turn the website into a real revenue engine and build the processes, data, and funnels that drive qualified pipeline at scale.

What You'll Own

• Digital strategy and execution. Own how prospects find, engage with, and convert through the company's digital presence, with the website as the primary funnel.
• Process and systems. Build out the data infrastructure, reporting, and workflows that connect marketing activity to sales outcomes.
• Funnel performance. Clean up existing funnels, double lead volume in year one, and create a repeatable model for ongoing growth.
• Collaboration across teams. Work closely with the Director of Marketing and executive leadership to align digital efforts with broader revenue goals.
• Continuous optimization. Analyze user behavior, test improvements, and iterate on what moves the needle.

What You Bring

• Degree in marketing or a related field preferred, with a demonstrated track record in digital marketing, demand gen, or growth roles.
• Comfort operating at the data level. You enjoy being behind the screen, digging into numbers, and turning insights into action.
• Experience with website optimization, marketing automation, analytics platforms, and funnel management.
• A builder's mindset. You've taken something from scattered to structured, or from good to great.
• Motivated, entrepreneurial, and comfortable working autonomously in a collaborative, team oriented environment.
• Industry experience is open. B2B or industrial backgrounds are a plus but not required.

Why This Role

• Ground floor opportunity. Leadership is leaning into marketing and giving this role the runway to build something special.
• Real autonomy. A manager who values independent thinking, out of the box approaches, and promoting from within.
• Established platform. A respected dealer with strong brand equity, a loyal customer base, and the resources to invest in growth.
• Clear mandate. Modernize an older approach, bring in data and digital rigor, and make a visible impact fast.

Location & Structure On site, five days per week, based near Chalfont, PA. Light travel. Open to candidates willing to relocate, with relocation support available.