What are the responsibilities and job description for the Digital Marketing Specialist position at ALGO Digital Marekting Agency?
Ignite your passion for digital innovation as a Digital Marketing Specialist! In this dynamic role, you’ll craft compelling online campaigns, optimize digital content, and leverage cutting-edge tools to elevate brand visibility and engagement. Join a vibrant team dedicated to pushing the boundaries of marketing excellence through creative content creation, data-driven strategies, and innovative performance marketing techniques. Your expertise will drive measurable results across multiple channels, fueling growth and inspiring audiences worldwide.
- Develop and implement comprehensive digital marketing strategies that align with business goals, focusing on SEO, SEM, and social media marketing.
- Utilize SEO tools and conduct keyword research to enhance organic search rankings and increase website traffic.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and Google AdWords to maximize ROI.
- Create engaging content for websites, blogs, email marketing campaigns, and social media platforms using copywriting skills and graphic design tools like Adobe Photoshop and Adobe Creative Suite.
- Maintain and update content management systems like WordPress and other CMS platforms to ensure website freshness and relevance.
- Analyze campaign performance using Google Analytics and other analytics tools; adjust strategies based on data insights to improve conversion optimization efforts.
- Collaborate with cross-functional teams to develop marketing automation workflows that nurture leads and enhance customer engagement in e-commerce environments.
- Design visually appealing graphics and multimedia assets that support branding initiatives across digital channels.
- Stay current with industry trends in digital marketing, SEM, B2B marketing, and performance marketing to continually refine tactics.
- Manage social media management tasks including scheduling posts, engaging with followers, and monitoring brand reputation across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM campaigns, social media management, and analytics platforms.
- Proficiency in HTML, CSS, JavaScript, SQL or similar coding languages is preferred for technical optimization tasks.
- Hands-on experience with Google Analytics, Google Ads (AdWords), Facebook Advertising, and marketing automation tools.
- Skilled in content creation including copywriting, graphic design (Adobe Photoshop/Creative Suite), and content management systems such as WordPress.
- Knowledge of conversion optimization techniques to improve landing pages and user journeys for better lead generation.
- Ability to analyze data effectively to inform strategic decisions; familiarity with performance marketing metrics is essential.
- Strong communication skills with the ability to collaborate seamlessly across teams while managing multiple projects simultaneously.
- A passion for staying ahead of digital trends in e-commerce, B2B marketing, SEO best practices, and emerging advertising platforms. Join us as a Digital Marketing Specialist where your innovative ideas will shape impactful campaigns! We’re committed to fostering an inclusive environment that supports your professional growth while offering opportunities to make a real difference through strategic digital initiatives.
Job Types: Part-time, Contract, Temporary
Pay: $30.00 - $50.00 per hour
Expected hours: 10.0 – 25.0 per week
Work Location: Hybrid remote in Bensalem, PA 19020
Salary : $30 - $50