What are the responsibilities and job description for the Hyptnotiq Internship position at Heaven Hill Brands?
This is a paid internship that is part of Heaven Hill's Summer Internship Program (running May-August). The role is based at our Louisville Office.
As part of the Heaven Hill Summer Internship Program, you will support organizational strategic goals through hands-on project work and high-impact assignments. Our program is designed to provide meaningful experience, professional development, cross-functional exposure, networking opportunities, facility tours, and intern engagement events throughout the summer.
What the Role Is
The Hpnotiq Marketing Intern will support the Marketing team by contributing to brand-building initiatives, creative development, promotional planning, and strategic project execution for the Hpnotiq brand. This role is ideal for someone who is energized by bold, colorful brands with strong cultural resonance and who enjoys blending creativity with structured marketing work.
The intern will assist with campaign execution, content and asset development, event coordination, consumer insights, and cross-functional marketing initiatives—all while supporting key work that advances the Hpnotiq brand’s strategic priorities.
You will gain hands-on experience in:
- Brand positioning and portfolio understanding
- Creative project coordination, including photoshoots, packaging, POS, and presentations
- Social media and digital engagement planning
- Event and experiential support tied to Hpnotiq consumer communities
- Early-stage innovation and new product development processes
- Sales, consumer, and industry trend analysis
- Collaboration with Brand Teams, Creative Services, Corporate Communications, Production, and agency partners
How You Will Spend Your Time?
Brand & Portfolio Support
- Develop a strong understanding of theHpnotiqbrand, its positioning, consumer base, and role within the broader Heaven Hill portfolio.
- Support brand-specific initiatives that strengthen awareness, relevance, and strategic growth.
Project Management & Creative Coordination
- Assistwith coordination forHpnotiqphotoshoots, promotional campaigns, and annual marketing initiatives.
- Support creation and organization of packaging, point-of-sale materials, and brand presentations.
- Collaborate with internal teams and external agencies to ensure cohesive andtimelydelivery of creative assets.
Data & Insights
- Utilize sales data, industry reports, and consumer research to help evaluate brand performance and guide decision-making.
- Identifyconsumer trends and cultural moments relevant toHpnotiq’starget audience and translate insights into clear recommendations.
- Conduct competitive research and propose refinements to marketing strategy based on findings.
Event & Community Engagement
- Assistin coordinating brand events and activations in partnership with Brand Teams, Visitor Centers, and Corporate Events.
- Support efforts to grow and engageHpnotiq’sbrand community through experiential and digital initiatives.
Administrative & Cross-Functional Support
- Provide day-to-day administrative support for the marketing team, including timelines, documentation, and project coordination.
- Participate in internal meetings andassistinmaintainingworkfloworganizationacross teams.
Professional Development
- Prepare and present findings and recommendations to internal teams throughout the internship.
- Deliver a final presentation to the Executive Leadership Team summarizing your project work and key learnings.
- Participate in developmental workshops, networking opportunities, and cross-functional exposure events.
Who You Are…
- A current junior or senior pursuing a degree in Marketing, Business, Management, Communications, or a related field
- Able to turn complex research into simple, compelling insights
- Familiar with consumer behavior, social culture, and marketing trends
- Creative, curious, and enthusiastic about working on a culturally expressive brand
- Organized with strong time management skills
- Comfortable managing multiple projects and deadlines
- Professional, collaborative, and able to work across diverse teams
- Capable of working independently and taking initiative