Brand Manager - Elijah Craig

This is an office based position with a base location in Louisville, KY.

What The Role Is

The Brand Manager is responsible for strategy development, brand planning and marketing program development, including advertising, point of sale, public relations, new product development and packaging, for Elijah Craig. This position includes significant analysis of sales and industry data and is directly responsible for the brand marketing budget and tracking.

How You Will Spend Your Time?

• Lead and manage strategy development and brand positioning for assigned brands, including assessment of target audience opportunities, pricing and new product development
• Lead annual planning for each of the assigned brands, including analysis of past year performance and developing volume and profit forecasts and marketing plans for year ahead
• Manage volume, profit and budget performance throughout the year, making plan adjustments as necessary
• Work with outside agencies and internal creative services team to develop the tools necessary for executing the brand plans. This includes advertising and public relations strategies and plans, development of advertising campaigns, media schedules, sponsorships, sweepstakes, web design, digital activation and point of sale.
• Work cross functionally with sales organization to develop pricing strategies, volume forecasts, trade spending budgets and to ensure successful implementation of programs
• Work cross functionally with production organization to coordinate forecasting trends, new product development, and special packaging and package changes.
• Initiate market research studies and analyze their findings
• Coordinate and/or participate in major promotional activities, sponsorships and trade shows
  
  

Who You Are…

Required Skills and Experience:

• Bachelor’s Degree in Business Marketing and/or a minimum of 4 years in a spirits marketing role
• Minimum 7 years of brand marketing experience, preferably in CPG industry
• Minimum 2 years of P&L ownership experience
• Strong leadership and organizational skills
• Strong oral presentation and written communication skills
• High level of comfort speaking with/in front of executive leadership
• Excellent critical thinking and analytical skills, with an ability to synthesize data from multiple sources, using logic and creative reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Distilled spirits industry knowledge, including knowledge of the three-tier system, industry trends and growth factors
• High proficiency using Excel as well as expertise in other Microsoft Suite programs
• Ability to develop and maintain effective work relationships with internal and external contacts
  
  

Valued But Not Required Skills And Experience

• 3 years marketing experience in the spirits industry
• Masters Degree in Business/Marketing
  
  

Physical Requirements

While performing duties of job, employee is occasionally required to:

• Stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms.
• Lift and/or move up to 10 pounds.
  
  

Benefits

• Paid Vacation
• 11 Paid Holidays
• Health, Dental & Vision eligibility from day one
• FSA/HSA
• 401K match
• EAP
• Maternity/Paternity Leave
  
  

Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally prot ected characteristic.