Paid Media Manager (Search and Social)

Description

Hawke was founded on the idea that every modern business needs a CMO-level expert

to lead digital marketing efforts. We customize data-driven, performance-focused

solutions to help launch, scale, and invigorate businesses of all sizes, industries, and

revenue models. We’re shifting the agency paradigm by putting client success ahead of

our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN,

and we can boast clients such as Casamigos, Red Bull, Verizon, Sweetgreen, Funkio (and

many more).

Job Summary

The Paid Media Manager is responsible for managing Hawke Media’s paid media

marketing efforts to promote Hawke to prospective clients and generate new leads and

clients for the agency. Their ultimate objective is to grow and scale our paid media

accounts by driving low costs per lead and client acquisition cost while increasing paid

media spend. This includes the ongoing optimization of campaigns, conducting audience

insights analysis, developing new buyer personas and constant creative testing to reach

new prospective clients, developing custom/multivariate audiences and lookalike

audiences to advance prospects in our target audience through customer acquisition

funnel, crafting ad copy to align with audience targeting, and identifying new

opportunities to grow the brand through various media platforms.

This role will also work closely with the Hawke inbound marketing team to align all paid

media campaign efforts with all marketing channels and optimize the paid media budget.

They should demonstrate excellent critical thinking and communication skills along with

strong proficiency in paid media platforms to evaluate the most efficient and effective

paid media solutions to achieve our client acquisition objectives.

• MUST HAVE BOTH PAID SEARCH AND PAID SOCIAL EXPERIENCE TO BE
  
  

CONSIDERED*

Qualifications

Job Duties:

• Plan, manage and optimize Paid Search campaigns for Hawke Media on Google,
  
  

Bing, etc. and identify other search engine marketing opportunities to generate

new business for Hawke.

• Plan, manage and optimize Paid Social campaigns for Hawke Media on Facebook,
  
  

Instagram, LinkedIn, TikTok and Twitter and identify other paid social media

marketing opportunities to generate new business for Hawke.

• Conducting audience insights analysis, developing buyer personas, and creating
  
  

custom audiences for remarketing and lookalike audiences to reach Hawke’s

target customer and cater ad copy and creative to each audience.

• Craft appropriate and engaging ad copy for campaigns at each stage of the
  
  

marketing funnel. Assure ad messaging, landing page content, and campaign

creative components are all aligned and optimized.

• Ability to diagnose target audience and consumer trends via analysis in Facebook
  
  

Analytics and Google Analytics based on audience, placement, demographic,

device, and performance breakdowns.

• Communicate with the EVP of Growth on a regular basis to report on campaigns
  
  

and overall account health and provide recommendations to enhance

performance.

• Prepare A/B tests across campaign variables (e.g. ads, landing pages, bidding) to
  
  

reach the best results at the lowest cost. Applying the correct campaign

objectives, budget, bids, and optimization for ad delivery for prospecting and

remarketing campaigns that will drive outcomes at the lowest cost.

• Run A/B tests and landing page tests under campaigns with a clear objective in
  
  

terms of measurement and next steps after concluding the test.

• Analyze performance data and optimize campaigns to ensure they consistently
  
  

deliver high-quality traffic to our website while maintaining a strong cost per lead.

• Stay informed with paid media industry best practices, new trends and
  
  

technologies, and platform updates - implement new strategies to improve

account performance.

• Collaborate with and support other members of both the inbound marketing team
  
  

to ensure all efforts are aligned and media budget and media mix are producing

synergies. Ensuring that Hawke’s lead generation funnel is cohesive and cogent.

Qualifications:

• Bachelor’s degree in marketing, management, economics, or statistics is preferred
• At least 3 years of Facebook/Instagram marketing and paid social experience is
  
  

Required

• At least 3 years of Google Adsand paid search experience is required
• Google Analytics certification required
• Proven track record of success in a previous paid media role, with quantifiable
  
  

results to demonstrate success.

• Strong verbal and written communication.
• Excellent writing and creative content skills
• Ability to work both independently and in a team environment.
• Superior time management skills, including the ability to handle multiple
  
  

campaigns, projects and ongoing operational tasks, while effectively managing

changing internal priorities

• Embraces and respects new ideas, opinions, and ideologies, and encourages
  
  

collaboration.

What We Offer

• Competitive base salary
• Equity participation in select transactions.
• Health, dental, vision, and 401(k) with company match.
• A results-driven, entrepreneurial culture with high visibility to the CEO