Manager, Paid Search

Description

Hawke Media is a top-tier, award winning performance marketing agency. We believe in

service, not a ‘smoke and mirrors’ approach to marketing. We’ve customized data-driven,

performance solutions to help launch, scale, and invigorate businesses of all sizes and

industries and have successfully grown over 4,500 brands.

Job Summary

As a Media Manager, Paid Search at a client-centric agency, you'll play a crucial role in

strengthening client relationships across various industries. Your responsibilities

encompass the strategic development, implementation, and optimization of paid search

campaigns, aligning them meticulously with client goals. This role involves detailed

keyword research, crafting effective ads, managing budgets, and analyzing performance.

Embodying our values of client-centric excellence, you'll maintain swift, clear

communication and a personable approach. You'll also leverage innovative techniques,

combining traditional and cutting-edge methods to craft world-class solutions. A

commitment to continuous learning and curiosity will drive you to challenge both yourself

and our clients, fostering a culture of curiosity and unparalleled success. Your success

hinges on your ability to stay up-to-date of industry trends, manage expectations, and

achieve measurable results through data-driven strategies.

Qualifications

Job Responsibilities

• Serve as the client-facing point of contact for Paid Search strategies.
• Develop, execute, and manage Google Ads & Microsoft Ads tactics for client

portfolios on a day-to-day basis.

• Take responsibility for all client deliverables, campaign performance, and

reporting.

• Regularly communicate with clients through weekly video calls and emails.
• Demonstrate knowledge of both ecommerce and lead generation strategies.
• Establish strong interpersonal relationships with clients.
• Effectively tell a story from the data in clients' accounts.
• Professionally overcome objections via email or calls.
• Be accountable for thought leadership activities with clients and internally,

proposing new topics and championing creative strategic thinking.

• Own the client relationship, aiming for high satisfaction and retention.
• Work at all levels with an eye for detail to achieve quality & process goals, actively

translating Hawkes' core values into everyday practices.

Job Skills

• 3-4 years of experience in Paid Search or Paid Media related position managing

accounts.

• Build, launch, and continuously monitor/optimize Google Ads, Microsoft Ads, and

other Paid Search platforms toward client-driven KPIs such as CPL, ROAS, etc.

Hawke Media 1/24

Advanced knowledge of Search, Shopping, Performance Max, Demand Gen,

YouTube, Google Merchant Center.

• High level of emotional intelligence.
• Ability to provide thought leadership within the search landscape.
• Preform A/B testing.
• Strong verbal and written communication skills.
• Highly experienced in retargeting strategies and tactics.
• Ability to work both independently and in a team environment.
• Impeccable time management skills, including the ability to handle multiple direct

reports, projects and ongoing operational tasks, while effectively managing

changing internal and client-facing priorities.

• Highly experienced with audience creation and segmentation, messaging, scaling

and budgeting.

• Can execute and teach manual bidding for conversions and standard events, ad

fatigue and refresh, and general account/campaign optimization.

• Approaches all challenges as new learning and growth opportunities, with a

solution-oriented mindset.

• Makes novel and innovative contributions to refine and improve channel on-

boarding & launch processes based on new platforms and media/market trends,

executions, ideologies, etc.

• Possess solid knowledge of campaign structure, bidding strategies, feed

optimization, offline conversion tracking, advanced remarketing, attribution, etc.

• Demonstrate a solid understanding of metrics such as MER, ROAS, CPA, etc.

Role Based Competencies & Behaviors

• Broad understanding of all Paid Search functions, fluency in at least 2 Hawke

preferred systems. Knowledge of targeting strategies based on product SKUs,

conditional logic & predictive analytics. Demonstrate automation building,

segmentation, AB testing, data analysis, and creative strategic thinking skills.

• Understands best practices for campaign/full funnel setup, pixel implementation,

testing methodologies, segmentation, deliverability and reporting.

• Manage client expectations, assist in project management, research, audience

and strategy definition and other Amazon responsibilities. Track and analyze

weekly, monthly, quarterly, and annual KPI’s.

• Client relationship: Establishing and maintaining strong working connections.

Excellent verbal and written communication skills with a knack for problem

solving. Possess presentation skills both in person and video.

• Time & Project Management skills: High attention to detail and willingness to learn

new skills and platforms. Ability to hit and exceed deadlines required.

• Team player: Always willing to do their fair share of work and take accountability.

Receptive to feedback and coaching from teammates and supervisors. Able to

thrive in fast paced team environments, capability to work independently.

What We Offer

• Competitive base salary
• Equity participation in select transactions.
• Health, dental, vision, and 401(k) with company match.
• A results-driven, entrepreneurial culture with high visibility to the CEO