Marketing Director

About the organisation:

A global CDMO supporting the pharmaceutical, consumer health, OTC, and nutraceutical markets. The company offers advanced enabling technologies, high-quality development and manufacturing services, and a culture emphasising speed, flexibility, and customer satisfaction. Primary operations are located in the Midwest USA, with specialised technology platforms supporting formulation, particle engineering, and drug-delivery innovation.

Position Summary:

Highly proficient in strategic marketing, market research, and capability-driven communication to strengthen brand presence and support commercial growth. The ideal candidate has experience marketing complex pharmaceutical technologies and can work effectively with cross-functional teams including R&D, Operations, and Business Development. This role requires technical understanding of formulation and processing technologies such as granulation, spray drying, coating, taste-masking, and modified-release systems.

A successful candidate will bring strong leadership skills, a data-driven approach, and an ability to translate technical capabilities into compelling marketing strategies, content, and customer-facing materials.

Responsibilities:

• Develop and execute strategic marketing plans aligned with company growth objectives

• Build and manage a robust capability-oriented marketing roadmap

• Generate market research, competitive intelligence, and technology landscape analyses

• Manage brand positioning, messaging, and visibility across assigned markets

• Create sales enablement tools, capability briefs, and technical marketing content

• Lead development of white papers, case studies, presentations, and campaign materials

• Support digital marketing activities including website updates, SEO, analytics, and campaigns

• Collaborate closely with Business Development to support customer outreach

• Develop pricing, positioning, and promotional recommendations for new technologies

• Partner with technical SMEs to ensure accuracy and clarity of scientific content

• Present marketing insights, strategy updates, and performance reports routinely

• Plan and support participation in conferences, trade shows, and customer events

• Track KPIs, analyse performance metrics, and adjust strategies as needed

• Maintain strong internal relationships to promote technology platforms

• Support the promotion of advanced technologies including:

– Granulation & particle engineering

– Spray drying & micro-encapsulation

– Taste masking systems

– Controlled-release & modified-release technologies

– Coating, fluid-bed processes, and formulation development solutions

Requirements:

• Previous experience in marketing within CDMO, pharma, biotech, or technical manufacturing industries

• Strong technical communication and content development skills

• Excellent written and oral communication skills

• Proficiency in Microsoft Office Suite

• Experience with CRM systems, digital marketing platforms, and analytics tools

• Demonstrated experience developing marketing strategies and capability messaging

• Ability to travel approximately 25–35% to support commercial and marketing activities

• Strong understanding of pharmaceutical technologies and processes

• Demonstrated success in cross-functional collaboration

• Proactive, positive, and able to drive high-impact outcomes

Education / Experience:

• BA or BS in Marketing, Business, Life Sciences, Chemistry, Engineering, or related field (advanced degree a plus)

• 5–7 years of experience in pharmaceutical, CDMO, OTC, nutraceutical, or related technical markets

• Proven track record in strategic marketing, market research, and capability-driven content development

Please apply if this is relevant to your experience!