What are the responsibilities and job description for the Business Development Rep position at Gregory Poole Equipment Company?
Primary Function
Drive business growth by managing inbound and outbound sales inquiries, converting qualified leads into customers, and partnering with the sales team to achieve revenue targets. Proactively maximize territory coverage and product support through phone, email, and digital channels, ensuring a steady pipeline of high-quality opportunities for the outside sales team. Conduct market research and gather competitive intelligence to uncover new business opportunities, and inform strategic decision-making.
Essential Duties
- Contacts and responds to customers and prospects seeking material handling products and services.
- Qualifies leads as a valid sales prospect/opportunity.
- Proactively researches new/expanding facilities, garners appropriate customer contacts and reaches out to obtain appointments on the sales reps’ behalf.
- Gathers information from customers and prospects to maintain CRM and customer market intelligence.
- Makes telephone sales calls to promote marketing campaigns, special company programs and functions.
- Follows-up with customers/prospects on past sales contacts with direct mail/email as needed.
- Documents information gathered and passes it to the appropriate sales manager or sales representative in a very timely manner.
- Generate sales leads for relationship accounts and target accounts as requested.
- Maintain accurate data base information on assigned accounts in CRM
- Present a good image of Gregory Poole Lift Systems to those customers they call on.
- Assume responsibility for lead source evaluation, win/loss reporting & sales analysis
Minimum Requirements
Education
Minimum two-year associate degree
Work Experience
One year in general customer service experience, inside sales or business development with excellent professional and energetic customer service skills and/or a demonstrated outreach background.
Physical
Must be able to sit for long periods of time
Other
Requires strong telephone skills, general knowledge of our product line and market environment. Experience with CRM and mapping customer’s journey a plus
General personal computer knowledge and intermediate word processing skills.
This job description is not all inclusive and additional, similar duties may be assigned by your supervisor.
Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.