Demo

Branch Manager I - GP Rental

Gregory Poole Equipment Company
Jacksonville, NC Full Time
POSTED ON 11/26/2025
AVAILABLE BEFORE 1/25/2026
PRIMARY FUNCTION:
The Rental Branch Manager will manage the construction division’s rental operations for a designated branch in a manner that promotes superior customer service, maintains efficient operations and maximizes profitability and return on assets. In addition to leading the Rental Development Program to train the next generation of GP Rental Associates.

ESSENTIAL DUTIES:
Operational Leadership

  • Manages rental operations providing superior customer service and a “can do” attitude by maintaining a staff of well trained, highly motivated employees
  • Manages rental inventory in a manner to maximize profitability and market penetration. Maintains proper inventory levels. Works with Rental Operations Manager on rental fleet retirement.
  • Establishes and monitors procedures to ensure proper maintenance on rental units and manages costs to remain within acceptable levels.
  • Develops and monitors processes to ensure proper billings, documentation and paper flow.
  • Maintains adequate reporting system to establish benchmarks and tracks performance of rental fleet, i.e., maintenance costs, utilization and ROA. Manages expenses to achieve financial targets.
  • Reviews monthly P&L statements for accuracy and takes appropriate corrective actions to improve operational income/profitability.
  • Works with Rental Operations Manager in planning and developing rental equipment processes and support to provide superior customer satisfaction and maximize efficiencies.
Group Leadership

  • Provides daily and long-term leadership for the direct report associates to include but not be limited to the following activities:
  • Interviewing and Hiring
  • Coaching
  • Rental Development Program
  • Training and Developing
  • Counseling and Disciplining
  • Dismissing
Site Administration

  • Provides management for rental, hauling, and rental service. Manages general office business activities as needed.
  • Establishes and monitors rental, hauling, and rental service goals and results including location condition, job and performance standards, time utilization and performance of associates, etc.
  • Ensures operations are efficient.
  • Evaluates overall quality of operational activities and implement actions to provide the best customer service while ensuring necessary profitability.
  • Monitors all company property to ensure proper maintenance (i.e. vehicles, building, tooling, etc.)
  • Ensures all required reports and operational bookkeeping is submitted in a timely manner.
  • Ensures cash sale collection procedures are followed.
Business development and management activities

  • Develops and administers annual rental budgets and monitors expenditures to ensure the most cost-effective and efficient utilization of resources. (associates, fiscal, and capital)
  • Conducts periodic customer site visits to promote rental and rental service activities.
  • Informs sales representatives of new and used sales opportunities.
Rental Coordination

  • Manages or resolves customers’ rental/sales complaints and problems to the best customer satisfaction level possible.
  • Daily monitors equipment rental/sales schedule and immediately contacts customers with any schedule updates, modifications, or delivery problems.
  • Informs sales and rental representatives of rental/sales fleet inventory, activity, and rates.
  • Assists with telephone collection of past due rental/sales payments.
  • Meets with customers to discuss, negotiate, and close rental/sales fleet sales that are within established guidelines.
Equipment /Inventory

  • Ensures rental/sales units are operational by coordinating repairs and maintenance with rental service technicians.
  • Approves some equipment service work orders.
  • Maintains current and accurate service records for each unit.
  • Establishes and maintains rental fleet at approved inventory levels
  • Maintains current inventory usage records and ensures accurate and timely billing.
Bookkeeping/Invoicing

  • Expedites customer credit applications in a timely manner allowing them to rent equipment.
  • Opens, maintains, and closes work orders (i.e., look up customer account job and component codes, warranty status, enter into mainframe).
  • Verifies, logs, codes, and processes billing/invoices.
  • Issues, extends, and enters purchase orders for outside vendors.
  • Occasionally writes correspondence, memos, quotes, records, reports, etc.
MINIMUM REQUIREMENTS:
Education:
A four-year degree, preferably in business or marketing

Work Experience:
5 years minimum experience in operational/service experience, preferably in rental equipment activities with 3 years group leadership.

Physical:
The ability to periodically travel, via car and/or airplane and stay overnight

Other:
Must have an intermediate skill level in using PC software, primarily MS Word, Excel and Access; Must have a valid driver’s license with acceptable record; Must have excellent customer relations skills.

This job description is not intended to be all-inclusive. Your supervisor may request and assign you similar duties. Any major modification of this job role requires Human Resources approval.

Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Salary.com Estimation for Branch Manager I - GP Rental in Jacksonville, NC
$81,965 to $118,668
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