What are the responsibilities and job description for the CRM Campaign Specialist position at Global Technical Talent, an Inc. 5000 Company?
Primary Job Title:
CRM Campaign SpecialistAlternate/Related Job Titles:
- CRM Marketing Specialist
- Lifecycle Marketing Specialist
- Email & SMS Campaign Specialist
Alameda, CAOnsite Flexibility:
Onsite (100% Onsite)Contract Details:
- Position Type: Contract (Contract-to-Potential-Hire)
- Contract Duration: 6 months
- Start: As Soon As Possible
- Pay Rate: $53.83 - $67.71/hr
- Schedule: Full-time, Monday-Friday, 40 hrs/week
- Partner with the CRM Manager to develop, launch, and optimize CRM campaigns across email, SMS, and other digital channels using advanced CRM platforms such as Braze.
- Assist with daily CRM operations, campaign execution, quality validation, and performance tracking.
- Use customer data to build segmented and personalized campaign audiences that deliver the right message at the right time.
- Support reporting needs, analyze campaign performance, and provide insights to enhance engagement and lead generation.
- Collaborate cross-functionally with Marketing, Product, Regulatory, Legal, and other teams to ensure campaigns align with brand, compliance, and business goals.
- Maintain documentation, campaign calendars, and workflow processes with strong organizational discipline.
- Provide clear feedback and direction during campaign reviews and operational handoffs.
- Adapt CRM strategies to meet unique needs of a regulated healthcare environment (experience preferred but not required).
- Proven experience working with CRM systems and digital marketing campaign execution.
- Hands-on experience with CRM or lifecycle platforms (Braze strongly preferred).
- Strong understanding of CRM marketing principles and personalized lifecycle communications.
- Ability to manage competing deadlines with a high level of accuracy and attention to detail.
- Experience working within a regulated industry (healthcare, life sciences, financial services, etc.).
- Background in segmentation, dynamic content personalization, and customer journey building.
- Experience in cross-functional marketing collaboration.
- CRM platform proficiency (Braze preferred)
- Segmentation & personalization skills
- Strong analytical skills for interpreting campaign data
- Ability to collaborate across Marketing/Product/Regulatory/Legal
- Excellent organizational and project management ability
- Ability to design and optimize customer journeys
- Strong copy review and QA abilities
- Experience with digital engagement metrics and reporting tools
- Ability to provide constructive feedback and communicate clearly
- Understanding global customer engagement strategies
- Experience supporting reporting and performance insights
- Data-driven decision-making
- Ability to work within a structured CRM process in a regulated environment
401k Retirement FundAbout the Client:A leading provider of innovative technology solutions with a strong focus on customer engagement, quality, and regulated industry compliance. The organization values collaboration, data-driven decision-making, and delivering meaningful, personalized customer experiences.About GTT:GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. As a Native American-owned, economically disadvantaged corporation, we highly value diverse and inclusive workplaces. Our clients are Fortune 500 banking, insurance, financial services, and technology companies, along with some of the nation’s largest life sciences, biotech, utility, and retail companies across the U.S. and Canada. We look forward to helping you land your next great career opportunity!Job Number:25-28512 #gttjobs
Salary : $54 - $68