Senior Manager, Communications Strategy

Gladstein, Neandross & Associates (GNA) is one of North America’s leading consulting firms in sustainable transportation and energy. With nearly 30 years of experience, GNA is a recognized leader working at the intersection of energy, business, and the environment. To support our growing organization, we are seeking a Senior Manager or Director, Communications Strategy, with a background in the transportation and/or clean energy sector to join our growing team based in our Santa Monica office. This is an exciting opportunity to leverage your proven marketing and outreach expertise to support a range of marketing, communications, media, and creative campaigns to help drive adoption of advanced, clean vehicles, technologies, services, and infrastructure across a range of industries.

To excel in this role, you will enjoy working in a client-based, fast-paced, results-oriented team environment, have excellent communication skills, and understand B2B marketing tactics and the major trends shaping the clean transportation industry.

THE ROLE

Creating and implementing B2B marketing and communications strategies for clients from beginning to end, including strategic planning, goal setting, budgeting, collateral and creative development, and impact reporting. Core responsibilities include:

• Developing, implementing, and managing multi-channel communications and outreach campaigns to drive market adoption for zero-emission vehicles and infrastructure solutions leveraging a range of digital and in-person B2B marketing tactics and communication channels
• Supporting clients to develop user personas and buyers’ journey maps to help identify business needs and shape robust outreach campaigns
• Conducting preliminary market research to understand barriers, challenges, and opportunities, identify promising marketing segments, and new business development opportunities such as strategic partnerships
• Coordinate with database teams to perform research on target sectors; strategically craft targeted segments for email campaigns based on firmographic data, online user behavior, event history, and other known user information
• Work closely with clients to create comprehensive, multi-channel marketing campaigns to help build awareness, establish thought leadership, and increase engagement
• Identify and create key pieces of marketing collateral to help inform target audiences
• Measure and report on the impact of marketing and communications campaigns to support overall account and business goals; Champion new business development efforts to expand GNA’s book of business with advanced transportation and clean energy organizations throughout North America

REQUIREMENTS

• Bachelor’s degree required, preferably in Communications, Marketing, Business, English, or Public Relations
• 5-6 years of B2B marketing experience (senior manager) or 6-10 years of B2B marketing experience (director) in the advanced transportation and clean energy industry
• Experience developing and executing integrated marketing campaigns using digital tactics, in-person and virtual events, webinars, and emails as well as content creation – having often had to manage multiple marketing programs for various clients simultaneously
• Excellent communication skills including the ability to research and develop B2B marketing copy and longer form thought leadership articles
• Strong business acumen with the ability to understand and articulate key business drivers to senior decision-makers
• Experience building and tracking client budgets for proposals and formal RFP responses as well as for day-to-day project management
• Proven ability to work collaboratively and cross-functionally, with experience of working closely with sales teams
• Fluency in English is required.
• Travel may be required

WORK LOCATION

This position will require the successful candidate to work from GNA’s office in Santa Monica, CA with a hybrid work schedule available at the Manager’s discretion.

ADDITIONAL REQUIREMENTS

Must have unrestricted authorization to work in the United States.

COMPENSATION & BENEFITS

This full-time, staff position offers an annual salary, as well as a full benefits package, including medical, dental, vision, life, and long-term disability insurance on the first day of the month after the start date. We also offer 401(k) plans and performance-based bonus opportunities.

GNA is an equal opportunity employer. We are pleased to consider all qualified applicants without regard to race, color, sex (including sexual or gender identity), religion, national origin, ancestry, sexual orientation, age, marital or veteran status, genetic information, physical or mental disability, medical condition, or any other legally protected status.

No Agencies, please. No Sponsorship. EOE.