What are the responsibilities and job description for the Social Media Coordinator position at Gift of Life Michigan?
Summary
In alignment with Gift of Life Michigan’s core purpose and core values, the Social Media Coordinator works with the Digital Communciations Specialist to assist in developing and implementing Gift of Life's social media and digital marketing strategies to build more support for organ, eye, and tissue donation and to highlight the need for more organ and tissue donors.
Duties & Responsibilities
The following job duties and responsibilities are stated in broad terms and not intended to be inclusive. Those in bold are essential duties of the position:
Education and/or Experience
Required
In alignment with Gift of Life Michigan’s core purpose and core values, the Social Media Coordinator works with the Digital Communciations Specialist to assist in developing and implementing Gift of Life's social media and digital marketing strategies to build more support for organ, eye, and tissue donation and to highlight the need for more organ and tissue donors.
Duties & Responsibilities
The following job duties and responsibilities are stated in broad terms and not intended to be inclusive. Those in bold are essential duties of the position:
- Create, schedule, and post messages, graphics, and information, including videos and photos, on all Gift of Life social media platforms.
- Monitor and analyze the effectiveness of social media strategies and/or posts to boost public engagement with the sites and with Gift of Life and report findings to leadership.
- Stay current on the latest social media and digital marketing best practices.
- Coordinate with Gift of Life’s public outreach initiatives and amplify community stories that may be shared across targeted social media.
- Coordinate with Gift of Life’s outreach programs and initiatives and other communications strategies, both internally and externally.
- Manage the mascot program such as scheduling, ensuring transportation, and costume storage.
- Analyze social and Google data and develop reports.
- Serve as a backup webmaster for Gift of Life’s website and intranet and other external communications.
- Assist other Gift of Life departments with their digital presence, as needed.
- Perform other duties as assigned.
Education and/or Experience
Required
- Associate degree in digital media, communications or related field and minimum of four years relevant work experience OR a combination of 6-8 years of relevant education and related work experience.
- Experience and understanding of current social media platforms and their usage.
- Demonstrated mastery of Adobe Creative Suite or Canva.
- Experience with video production and editing for social media usage and other environments.
- Bachelor’s degree in digital media, communications, and minimum of four years relevant work experience.
- Hands-on experience with photography and videography.
- Prior experience in a healthcare organization, transplant center, or organ/tissue procurement organization.
- Written and verbal fluency in English.
- Ability to exercise initiative, critical thinking, and problem-solving.
- Proficiency with Microsoft Office programs, including Outlook and Teams and other technology systems used in business operations.
- Strong organizational skills and ability to manage multiple and competing priorities.
- Demonstrate attention to detail.
- Ability to work independently, under minimal supervision.
- Strong written and verbal communications skills.
- Ability to manage task or project assignments and meet deadlines.
- Strong interpersonal skills.
- Concentrate and function with frequent distractions and interruptions.
- Demonstrate the competencies of Professional, Determined and Compassionate.
- Maintain a motivated and positive attitude.
- Support an inclusive work environment.
- Ability to successfully collaborate and work as a member of an interdisciplinary team.
- Actively seek improvements.
- Always maintain a safe working environment and use of Universal Precautions.
- Maintain appropriate level of confidentiality in all areas dealing with sensitive, protected, and confidential information.