Marketing Coordinator

Marketing Coordinator

Position Summary/Scope: Responsible for the coordination of the firm’s daily marketing-related activities, including public relations, graphic design, website management, client relations, brand management, and promotional/event planning for all the firm’s offices, practice groups, practice teams, and attorneys. Additionally, the Marketing Coordinator works with the firm’s practice groups and teams to develop and implement business development plans.

Responsibilities:

Public Relations

• Maintaining relationships with media outlets and working to obtain article placements, attorney quotes, and related press regarding the firm’s attorneys and practice areas. This position is responsible for drafting press releases and developing unique stories for media-related pitches.
• Manage the firm’s social media outlets, including updating the firm’s Facebook and LinkedIn pages. This position is responsible for the creation of content in order to keep these outlets fresh and forward thinking. This position also supports the LinkedIn pages of firm attorneys.
• Tracking and managing various awards to increase the visibility of the firm and the firm’s attorneys. This position is responsible for submissions, meeting respective submission deadlines and coordinating communication between the award contact(s) and the firm.
• Seeking various public speaking engagements for the firm’s attorneys. This position is responsible for actively soliciting speaking engagements on behalf of the firm’s attorneys and working with respective attorneys to ensure they receive the marketing-related assistance required to fulfill each engagement (compilation of PowerPoints, handouts, promotional items, etc.)
• Manage the firm’s news alerts and newsletters. This position works with firm’s practice area teams to develop newsletters and manage the drafting and design of news e-alerts.
• Tracking client/prospect news of interest. This position is responsible for keeping abreast of news pertaining to the firm’s top clients and prospects. News of potential impact to the firm or the firm’s client teams will be reported to the respective attorney(s).

Website Management

• Manage the firm’s website including content creation and development. This position consistently works to locate and draft news of interest for publication on the firm’s website and ensures the existing content throughout the site is forward thinking and up to date, including updating attorney biographies, practice area pages, home page content/news scroll, and additional content throughout the site. This position manages the payment of the site’s hosting services and works with site developer on all design-related requests.
• Manage the firm’s digital marketing accounts.

Advertising

• Manage the message development, design and production of the firm’s sponsorship advertisements. This position works with the firm’s attorneys to develop various advertisements in association with the firm’s sponsorships and ensures the timely submission of such placements. This position ensures the firm’s brand is properly reflected in all firm advertisements and is responsible for the submission of the firm’s logo for related events.

Internal Communication and Various Administrative Support

• Manage the creation and distribution of the firm’s Internal Marketing Intelligence Report sent to the firm’s attorneys to aid in firm wide business development awareness and collaboration.
• Support the firm’s administration with various internal graphic design and promotional requests. Other duties as requested.

Brand Management

• Ensure the firm’s brand and related messaging is accurately promoted and communicated internally and externally. This position manages the firm’s branded templates, including PowerPoint and print collateral, oversees distribution of the firm’s logo, and ensures the firm’s marketing promotional items are stocked in each of the firm’s offices. This position serves as the point of contact between the firm and its various print/promotional supply outlets.

Brochure and RFP Requests

• The Marketing Coordinator works with the firm’s attorneys to develop the firm’s brochures (both print and electronic) and requests for proposals. This entails the editing, organization, and timely distribution of such materials. Some requests require immediate turnaround, so the ability to multitask and work under a tight deadline is critical.
• This position also assists the firm’s attorneys with competitive intelligence requests and works to pull such requests on current and prospective clients.

Education:

• Bachelor Degree
• Experience with a law firm preferred