Demo

Campaign Optimization Specialist

Full Compass Systems
Madison, WI Full Time
POSTED ON 4/12/2026
AVAILABLE BEFORE 5/12/2026
JOB REQUIREMENTS: Apply Job Type Full-time Description Love what you do.

Support the pros behind the shows! Work for a company that treats its

employees like family! After all, Full Compass Systems is a family-owned

business that has almost 50 years\' worth of building relationships with

our employees and customers. We are a one-stop shop for anything audio,

video, lighting, and musical equipment related. We work with Fortune 100

companies, start-up companies, and every type of organization in

between. Our benefits Include: \* Potential for a Hybrid Schedule \*

On-Site Restaurant \* Volunteer Time Off \* Paid Time Off \*

Health/Dental/Vision Insurance \* Life Insurance \* 401(k) The Campaign

Optimization Specialist is a digital-first execution role focused on

improving the conversion touchpoints that acquire new customers, retain

existing ones, and drive revenue for Full Compass. In this role, you

will build and optimize landing pages and execute digital marketing

campaigns - primarily through email - to move customers from interest to

purchase. This is a hands-on role for someone who enjoys improving

digital experiences, working within modern marketing tools, and using

data to guide decisions. This position reports to the Sr. Manager of

Digital Marketing and collaborates closely with the Marketing, Web

Development, Sales, and Merchandising teams. This is an individual

contributor role with no direct reports. Key Responsibilities Landing

Page Development & Conversion Optimization Build and manage landing

pages aligned with campaign objectives Exercise independent judgment to

optimize landing page design, content, and structure Implement

conversion best practices to improve engagement, lead capture, and

intent Ensure landing pages, email campaigns, forms, and tracking

function cohesively across campaigns Conduct QA prior to launch,

including form functionality, tracking validation, responsiveness, and

cross-device testing Execute A/B tests and document results with clear

performance insights Monitor post-launch conversion performance and

recommend incremental improvements Connect landing page outcomes to

campaign goals and revenue impact Website Support & Digital Experience

Implement marketing-requested website updates tied to campaigns Partner

with Web Development on larger enhancements as needed Support testing

and validation of engagement and conversion improvements Assist with SEO

implementation efforts as directed Email Campaign Execution Identify and

recommend strategic website or content enhancements to improve user

experience and campaign effectiveness Build and deploy lead generation

and lifecycle campaigns in Klaviyo Execute segmentation based on

campaign strategy Support automated flows, triggered sequences, and

gated content initiative QA email rendering, links, forms, and tracking

Monitor campaign performance and\... For full info follow application

link. Affirmative Action/Equal Opportunity Employer \*\*\*\*\*

APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/A58FF112EC4042D2

Qualified females, minorities, and special disabled veterans and other

veterans are encouraged to apply.

Salary.com Estimation for Campaign Optimization Specialist in Madison, WI
$60,718 to $78,750
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