Director of Enrollment Management and Parent Engagement

Director of Enrollment Management and Parent Engagement

Reports to: Head of School

Location: Forsyth Country Day School

12-month, full-time position

Position Summary

Forsyth Country Day School seeks a dynamic, strategic, and relationship-driven Director of Enrollment Management and Parent Engagement to lead all aspects of student recruitment, admissions, enrollment, and re-enrollment, and to foster a vibrant and engaged parent community.

This senior leadership role is responsible for designing and executing a comprehensive enrollment strategy, strengthening the school’s presence in the broader community, and ensuring an exceptional experience for prospective and current families. The Director serves as a visible ambassador of the school and a key member of the leadership team.

Key Responsibilities

Enrollment Management & Strategy

• Lead and oversee all aspects of recruitment, admissions, enrollment, and re-enrollment across all divisions.
• Develop and implement a comprehensive, data-informed enrollment strategy aligned with institutional goals.
• Establish annual enrollment targets and monitor progress toward goals.
• Track, analyze, and report on key metrics including inquiries, applications, yield, retention, and attrition.
• Identify trends and make strategic recommendations to strengthen enrollment outcomes.
• Oversee the Associate Director of Admissions for Financial Aid and Scholarships
• Oversee the Admissions Assistant

Admissions & Outreach

• Design and execute a robust outreach plan to attract mission-appropriate families
• Plan and oversee admissions events, including open houses, tours, and family engagement opportunities.
• Cultivate relationships within the broader community through active involvement in local organizations, events, and networks.
• Serve as a visible and polished representative of the school in the community.

New Family Experience

• Oversee and enhance the onboarding experience for newly enrolled families.
• Ensure a seamless and welcoming transition for students and parents.
• Collaborate with academic teams, wellness, and belonging to support new family integration.

Parent Engagement & Community Building

• Serve as the primary liaison to the Parent Association and its leadership.
• Support and strengthen parent volunteer programs
• Develop and implement initiatives that foster meaningful parent engagement and community connection.
• Create opportunities for families to build relationships to enhance school culture and retention.

Leadership & Collaboration

• Serve as a member of the school’s leadership team, reporting directly to the Head of School.
• Participate in strategic planning and institutional initiatives.
• Collaborate across departments, including advancement and academics, to ensure alignment and effectiveness.
• Provide regular updates and insights to senior leadership on enrollment trends and community engagement.

School Presence & Representation

• Attend and actively participate in school events, including evenings and weekends.
• Serve as a highly visible, professional, and approachable representative of Forsyth Country Day School.
• Model the school’s values and mission in all interactions.
• Collaborate with Marketing to build a robust social media presence 
• Actively engage current and past members of the FCDS community to build strength in the institution's storytelling and history.

Qualifications:

• Bachelor’s degree required; advanced degree preferred
• Successful experience as a Director of Admissions or Enrollment Management, preferably in independent schools.
• Strong analytical skills with a data-driven approach to strategy.
• Exceptional interpersonal, communication, and relationship-building skills
• Proven ability to engage diverse constituencies and build community
• Highly organized, strategic thinker with strong execution skills
• Confident, warm, and professional, representing the school effectively.

Key Attributes

• Relationship-driven and community-oriented
• Strategic yet hands-on
• Collaborative and team-focused
• Energetic, visible, and approachable
• Mission-aligned and student-centered

Essential Functions

• Regularly required to sit or stand for extended periods, walk, talk, hear, operate a computer, reach with hands and arms, and occasionally lift and/or move up to 15 pounds.
• Must be able to operate a computer and have basic knowledge of Google Workspace.
• Must be able to access and navigate all areas of the school and other facilities as needed.
• Must be able to utilize oral and written communication skills effectively.