What are the responsibilities and job description for the Marketing Specialist position at Forest Park Forever Inc?
Forest Park Forever seeks to hire a Marketing Specialist to join our Communications and Marketing team as we open and promote the Glade, the new 22.5-acre destination in eastern Forest Park including Steinberg Skating Rink. This role reports to the Director of Communications & Marketing and will partner with the Glade operations team to support awareness and drive participation in programming and events at the Glade.
The Marketing Specialist will coordinate with the Communications & Marketing team and external agencies, vendors and/or freelancers to plan, implement and evaluate advertising, media relations, social media, partnership and internal communications in support of the Glade. In addition, this position will support Forest Park Forever’s overall communications and marketing.
Essential Job Functions
- Develop, create and monitor communications plans for publicity of Glade construction/opening, operations, activities and events
- Think strategically to create, evaluate and refine tactical approaches to marketing, event promotion, and public relations in support of the Glade and Forest Park Forever
- Manage social media account(s) dedicated to the Glade, maintaining the Forest Park Forever brand voice, including timely updates related to programming
- Coordinate with internal and external partners on graphic design, photography, video and web site needs in support of the Glade, ensuring all materials adhere to Forest Park Forever brand standards
- Work internally with the Glade operations team, including food and beverage and recreation operators, on public outreach and response for Glade and Forest Park visitors
- Take photographs and video of Glade activities as needed in support of promotion or evaluation