Demo

Director of Influencer Marketing

ForceBrands
York, NY Full Time
POSTED ON 9/27/2025
AVAILABLE BEFORE 10/26/2025

*THIS IS NOT A ROLE WITH FORCEBRANDS*

*This role is onsite 4x a week in office, 1x a week work from home*


About the Role

We are seeking a Director of Influencer Marketing to lead and scale an influencer ecosystem at the intersection of culture, creators, and community. This leader will build meaningful partnerships with creators across platforms while ensuring influencer activations are integrated into key brand moments—from new product launches to experiential campaigns. This is an exciting opportunity to shape the future of a fast-growing brand by elevating the voices of those who love it most.


Key Responsibilities


  • Build and own the global influencer strategy across TikTok, YouTube, Instagram, and emerging platforms
  • Identify and activate creators who shape conversations in skincare, lifestyle, pop culture, and beyond
  • Develop tiered influencer programs (micro to mega) balancing authenticity, scale, and ROI
  • Manage and grow long-term relationships with top creators and their teams
  • Partner cross-functionally to build integrated influencer moments around launches, campaigns, and brand activations
  • Oversee influencer budgets, contracts, and reporting, implementing best practices and scalable systems
  • Lead, mentor, and grow a small but high-impact team of influencer marketing professionals



Who You Are


  • 7 years of experience in influencer marketing, with at least 2 years in a leadership role at a fast-growing consumer brand
  • Strategic and creative thinker who balances vision with detail and execution
  • Connector with a deep network of creators, agents, and managers
  • Analytical and results-driven, with the ability to measure impact beyond vanity metrics
  • Builder who thrives in fast-moving, entrepreneurial environments
  • Culture-obsessed, plugged into TikTok, creators, and internet trends



Why Join

You’ll play a pivotal role in shaping how the brand shows up in culture, backed by a company with real momentum and a team that values creativity, joy, and impact in equal measure.

Salary : $110,000 - $140,000

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