Director of Influencer Marketing

SolComms, a fast-growing, high-energy Public Relations agency for companies who dare to disrupt, is looking for a Director of Influencer Marketing to lead the strategy, execution, and management of celebrity and influencer campaigns across wellness, beauty, and CPG brands.

This role combines creative vision, strong relationship-building skills, and a deep understanding of the social and influencer landscape to drive impactful partnerships and measurable results. Here's what you'll do:

Strategy & Creative Development

• Partner with the founder and AVP of the consumer division to oversee and grow the influencer program
• Develop and execute influencer and celebrity marketing strategies, proposals, and creative campaign concepts for wellness, beauty, and CPG brands.
• Contribute innovative ideas for influencer activations, brand ambassadorships, product seedings, and paid content collaborations.
• Identify emerging platforms, content formats, and social media trends to keep campaigns fresh and competitive.
• Ensure campaigns prioritize diversity, representation, and authentic brand alignment.
• Participate in the development of new business proposals, join pitches, and source new leads.

Influencer Discovery & Relationship Management

• Proactively source and vet micro, mid-tier, and macro influencers across multiple platforms and niches using tools such as social listening, hashtag searches, influencer databases, and competitor analysis.
• Maintain a robust influencer database, tracking audience demographics, content styles, and engagement metrics.
• Foster and expand relationships with influencers, celebrities, talent managers, agents, stylists, and assistants.
• Represent the agency at industry events, networking opportunities, and client-facing meetings.

Campaign Execution & Management

• Own end-to-end execution of influencer campaigns, from casting and contract negotiations to content approvals and delivery.
• Oversee both organic and paid partnership opportunities, including ad-hoc content creation and long-term ambassadorships.
• Collaborate with internal account teams and clients to ensure campaign objectives are met.
• Manage product send-outs and creative briefs for influencer collaborations.

Analytics, Reporting & Administration

• Track influencer campaign performance on a weekly, monthly, and quarterly basis, providing actionable insights for optimization.
• Manage influencer contracts, payment processes, and budget tracking.
• Maintain organized documentation of influencer collaborations, contracts, and campaign results.
• Prepare and present reports to clients and senior leadership.

Qualifications

• 5 years of experience in influencer or celebrity marketing, preferably within wellness, beauty, or CPG.
• Proven track record of developing and executing influencer campaigns from concept to completion.
• Strong network of influencers, celebrities, and talent management contacts.
• Exceptional negotiation skills and attention to detail in contract management.
• Proficiency with influencer marketing tools (bonus for CreatorIQ experience).
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Here's what you'll get:

• Salary range: $80-120k
• Annual bonuses; monthly commissions for new business you sign
• 100 percent healthcare, dental, and vision coverage
• Monthly transportation stipend
• Quarterly wellness stipend
• Unlimited PTO
• Mentorship: we firmly believe in the importance of taking time to connect outside of daily tasks to help build and grow our team - both personally and professionally. That's why we emphasize mentorship - ensuring all employees have a direct line to senior leadership to learn and grow
• Strong Culture: we're a tight-knit, collaborative team that works hard and likes to have a good time. From workout classes to happy hours and more, we'll plan something for everyone on a monthly basis

We're a Latino and queer-owned agency - diversity is a priority in how we build and grow. We strongly encourage folks of all backgrounds to apply.