What are the responsibilities and job description for the Director of Ecommerce position at ForceBrands?
*This is not a job at ForceBrands*
*This is a full-time contract opportunity*
We are partnering with a high-growth, mission-driven consumer brand seeking an E-Commerce Director to own and scale its direct-to-consumer (DTC) business.
This is a unique opportunity to take full ownership of the eCommerce channel, from site performance and digital marketing to operations and fulfillment, and transform it into a scalable, profitable revenue driver.
What You’ll Do
Own the DTC Business
- Own the end-to-end DTC P&L, including revenue, margins, and performance
- Build and execute a strategic roadmap to scale the eCommerce business
- Establish clear visibility into SKU-level profitability and performance
Drive Growth & Digital Performance
- Lead customer acquisition across paid media, CRM (email/SMS), and other channels
- Optimize conversion rate, AOV, and retention across the funnel
- Oversee site merchandising, product pages, and overall user experience
- Partner with internal teams and agencies to improve marketing efficiency and ROI
eCommerce & Customer Experience
- Own the website experience end-to-end, including content, navigation, and checkout flow
- Ensure strong communication of product value, promotions, and brand messaging
- Translate customer insights into improvements across the digital experience
Operations & Fulfillment
- Oversee demand planning, inventory strategy, and 3PL fulfillment
- Ensure operational readiness for product launches, promotions, and growth
- Optimize shipping, logistics, and cost efficiency
Analytics & Cross-Functional Leadership
- Build and manage reporting across traffic, conversion, CAC, AOV, LTV, and margin
- Use data to inform decisions and provide clear recommendations to leadership
- Partner cross-functionally with marketing, operations, sales, and product teams
- Bring structure and process to a fast-moving, evolving business
What We’re Looking For
- 7 years of experience in eCommerce/DTC, digital, or omni-channel roles
- Experience owning or influencing a P&L and key growth metrics
- Strong understanding of DTC economics (CAC, AOV, margins, retention)
- Hands-on experience with Shopify or similar platforms
- Ability to operate both strategically and tactically
- Strong cross-functional collaborator with the ability to influence stakeholders
- Experience in CPG, food & beverage, or similar categories is a plus