Social Media Specialist

Key Responsibilities

Content Strategy & Creation

• Develop and execute a comprehensive social media strategy aligned with marketing and sales objectives for Focus Camera, Focus Pro Audio, Focus Lifestyle 
• Create engaging content (images, short-form video, reels, stories, carousels, etc.)
• Write compelling captions and calls-to-action tailored to each platform
• Maintain a consistent brand voice and visual identity for all brands

Platform Management

• Manage daily posting and scheduling across platforms (Instagram, TikTok, Facebook, YouTube, X, Pinterest, etc.)
• Monitor trends and identify opportunities for timely, relevant content
• Engage with followers, respond to comments and DMs, and foster community growth

Influencer & Partnership Collaboration

• Identify and build relationships with photographers, creators, and tech influencers
• Coordinate product seeding and sponsored campaigns
• Track influencer performance and ROI

Analytics & Reporting

• Track KPIs including engagement rate, reach, follower growth, CTR, and conversions
• Generate monthly performance reports with insights and recommendations
• Use data to refine content strategy and improve results with Marketing Manager

Paid Social Support

• Collaborate with the paid media team on campaign creatives
• Assist in A/B testing social ads
• Optimize campaigns based on performance metrics

Qualifications

• 2–4 years of experience managing social media for a brand or agency
• Strong understanding of Instagram, TikTok, YouTube Shorts, and emerging platforms
• Experience with social media management tools (e.g., Sprout Social, Hootsuite, Later)
• Basic photo/video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
• Familiarity with analytics tools and data reporting
• Passion for photography, audio gear, consumer electronics, or content creation not a must, but highly encouraged
• Strong communication and copywriting skills
• Ability to manage multiple projects in a fast-paced retail environment

Preferred Qualifications

• Experience in e-commerce or retail marketing
• Knowledge of camera and audio brands (Canon, Sony, Nikon, Shure, etc.)
• Experience running giveaways and product launches
• Basic understanding of paid social advertising

Key Competencies

• Creativity & visual storytelling
• Analytical thinking
• Trend awareness
• Time management & organization
• Collaboration & communication