What are the responsibilities and job description for the Category Manager - Natural, Specialty and Walmart position at Flora Food Group?
Location: AR 2–3 days a week in-office
Reports to: Team Lead
About The Role
The Category Manager plays a critical role in transforming insights into action to drive retailer success and category growth. We are seeking a Category Manager to lead category strategy for our Spreads, Creams, and Cheese portfolio, delivering best-in-class category solutions across the Natural/Specialty and Walmart channels. This highly visible role partners closely with brand and field teams, developing compelling, data-driven stories that support customer engagement and decision-making. The Category Manager will build strong relationships with brokers, internal and external sales teams, and brand partners, with a focus on accelerating sales, improving profitability, and enabling sustainable business growth.
What You’ll Do
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
Reports to: Team Lead
About The Role
The Category Manager plays a critical role in transforming insights into action to drive retailer success and category growth. We are seeking a Category Manager to lead category strategy for our Spreads, Creams, and Cheese portfolio, delivering best-in-class category solutions across the Natural/Specialty and Walmart channels. This highly visible role partners closely with brand and field teams, developing compelling, data-driven stories that support customer engagement and decision-making. The Category Manager will build strong relationships with brokers, internal and external sales teams, and brand partners, with a focus on accelerating sales, improving profitability, and enabling sustainable business growth.
What You’ll Do
- Develop a customer-facing category strategy for Spreads, Creams, and Cheese categories.
- Provide guidance on field execution (POGs) by creating localized shelving recommendations for the field to digest and cater to individual retailers and buyers, highlighting adds and deletes.
- Collect and report on POG schedules, share of shelf changes, and placement pre-& post resets.
- Build a Customer Selling Story with Sales partners for the retailer’s innovation and planning meetings.
- Ensure Brokers understand the strategy and localize the national strategy to execute plans accordingly.
- Maintain templates for easier storytelling and ensure the broker has the tools needed.
- Ad Hoc Analysis for accounts.
- Bachelor’s degree required; MBA preferred.
- 10 years of category experience in CPG or distributor/broker
- Experience with Spins, Nielsen AOD Scan, Panel, and IRI Unify. Power BI, JDA a plus.
- Strong collaboration and negotiation skills.
- Strong planning and analytical skills.
- Strong communication skills, including verbal and written.
- Travel is expected to be dependent on retailer/customer/business need.
- You’re a Self-Starter: Self-motivated, resourceful, and don’t need your “handheld” to get things accomplished.
- You’re a Category Management guru: You have experience in developing and executing Category Strategies nationally
- You’re a storyteller: You’re energized by analyzing the data, uncovering opportunities, and turning them into winning selling stories.
- You love to win in the marketplace: You’re the trusted partner that provides total category solutions that the customer goes to first - it’s the fuel that drives you!
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.