Demo

Manager, Category Insights | Walmart

FGF Brands
Bentonville, AR Full Time
POSTED ON 5/26/2026
AVAILABLE BEFORE 7/11/2026
An Opportunity you Do-Nut want to miss!

To become the world’s greatest baker, we need the world’s greatest team members

Summary

The Category Insights Manager (Walmart) will be primarily responsible for analyzing data and developing critical insights and solutions for our retailer partners and internal sales & marketing teams.

This individual must be comfortable using CPG industry tools to uncover insights that will support the growth strategy for both our Retailer Partners and FGF Brands. You are very comfortable translating these insights into a concise internal or customer facing presentation. You thrive on the story as much as the data!

Based out of our office in Bentonville, Arkansas and reporting into the Vice President of Category Development, this is a terrific opportunity for a technically gifted analytical leader with the intellectual horsepower to drive insights-based thinking and actions.

What FGF Offers

  • FGF believes in Home Grown Talent, accelerated career growth with leadership training, and unleashing your potential.
  • Competitive Compensation, Health & Welfare Benefits including Vision & Dental, and flexible options at competitive premiums.
  • 401 (k) matching program
  • Discount program - Restaurants, gyms, shopping, etc.
  • Tuition reimbursement

Primary Responsibilities

  • Provides expert level category knowledge on performance, innovation, market insights, trends and shopper and consumer insights.
  • Creates on-going reporting (weekly / monthly / quarterly) to track and interpret performance while drawing insights that lead to actionable category development recommendations.
  • Works closely and builds trusted partnership with sales team and other internal stakeholders to provide objective recommendations.
  • Provides support to CPG accounts across both the US and Canadian markets
  • Identifies assortment opportunities, shelf allocations and adjacency recommendations of planograms.
  • Provide postmortems and tracking of programs, including seasonal programs that lead to future recommendations.
  • Analyzes promotional activity to evaluate success to provide recommendations for future
  • Acts as an internal expert with CPG data tools including IRI, Scintilla, Nielsen and Numerator
  • Respects the confidentiality of customer data (internally and externally)

Required Experience

  • Demonstrated ability in sales analytics, category management to formulate recommendations
  • Minimum 5 years CPG experience
  • A high-level expert in all Microsoft Office Suite tools, particularly Excel and PowerPoint
  • Strong proficiency to pull data with CPG tools (eg. IRI, Nielsen, Numerator, Scintilla, etc.)
  • Proven expertise in building user-friendly tools and reports that help bring data to life
  • Ability to distill vast amounts of data into critical business insights
  • Superb communication skills
  • Previous experience in presenting complex analytics to a senior level audience
  • Ability to thrive in a fast-paced environment
  • Embrace our corporate values of speed, change and uncertainty while driving profitable growth
  • Education – bachelor’s degree required

What is the recipe for a great career at FGF?

Working at FGF Brands, there is never a dull moment! FGF is a leading North American bakery company with facilities across the USA and Canada with a specialized focus across all key bakery categories, including naan, muffins, croissants, donuts, cakes, artisan breads, and flatbreads.

As an innovative company that is continually growing, there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit that encourages all our Team Members to use their creativity and out-of-the-box thinking to come up with solutions and new ideas.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

#CORP

Job Family

Marketing

Job Level

B-HO

Salary.com Estimation for Manager, Category Insights | Walmart in Bentonville, AR
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