What are the responsibilities and job description for the Demand Generation Marketing Specialist position at firstPRO US?
Role: Demand Generation Marketing Specialist
Location: Waltham, MA (Hybrid – 4 days onsite)
Employment Type: Temporary
firstPRO US's client is seeking a Marketing Operations Specialist to join its marketing team and play a key role in supporting demand generation initiatives. This position is ideal for someone with strong experience in marketing automation, CRM management, and campaign execution who enjoys working in a collaborative, data-driven environment.
Responsibilities
- Manage the setup, execution, and maintenance of marketing campaigns using Marketo or a similar marketing automation platform.
- Create and maintain landing pages, web forms, email campaigns, and audience lists.
- Perform campaign testing, quality assurance, and troubleshoot tracking or system issues before launch.
- Coordinate email marketing initiatives, including template creation, scheduling, deployment, and performance analysis.
- Maintain and optimize the lead management process between Marketo and Salesforce, ensuring accurate lead routing and lifecycle progression.
- Partner with regional marketing teams to support campaign planning and execution across multiple initiatives.
- Monitor and maintain data quality across marketing and CRM platforms while identifying opportunities for process improvements.
- Develop reports and dashboards to measure campaign effectiveness, lead conversion, and overall marketing performance.
- Assist with marketing system updates, platform enhancements, and operational improvements.
- Support additional marketing operations projects as assigned.
Qualifications
- 5 years of Marketing Operations experience in a B2B environment.
- Hands-on experience with Marketo or a comparable marketing automation platform.
- Experience working with Salesforce CRM.
- Familiarity with digital marketing platforms such as Google Analytics, Google Ads, or similar tools.
- Strong analytical and problem-solving skills with the ability to interpret campaign data and marketing metrics.
- Excellent organizational skills and strong attention to detail.
- Effective written and verbal communication skills with the ability to collaborate across multiple teams.
- Ability to manage multiple priorities in a fast-paced environment while meeting deadlines.
Preferred Experience
- Experience supporting lead generation and demand generation programs.
- Knowledge of marketing automation best practices, lead scoring, and campaign reporting.
- Comfortable working with technical teams, business stakeholders, and marketing professionals.