IT Business Engagement Manager

firstPRO is seeking an experienced IT Business Engagement Manager to serve as a strategic technology partner to senior Marketing and Sales leadership for an enterprise organization. This individual will be responsible for translating business priorities into long-term technology strategies, developing investment business cases, evaluating solutions, and preparing initiatives for successful implementation.

The ideal candidate will bring a strong background in marketing technology (MarTech) and the ability to take early-stage business ideas, identify opportunities, challenge assumptions, and develop actionable technology roadmaps that deliver measurable business value.

This is a strategic, business-facing IT leadership role focused on technology investment planning, stakeholder engagement, and portfolio management rather than hands-on technical implementation or day-to-day project delivery.

Key Responsibilities

• Serve as a trusted strategic technology advisor to senior Marketing and Sales leaders, building strong relationships and aligning IT initiatives with business objectives.
• Develop and maintain three- to five-year technology capability roadmaps that support organizational growth, operational efficiency, and long-term business priorities.
• Partner with business stakeholders to identify technology opportunities, define business challenges, establish requirements, and determine desired outcomes.
• Evaluate and challenge proposed technology initiatives to ensure alignment with strategic objectives, business value, and long-term investment priorities.
• Develop comprehensive business cases outlining expected benefits, implementation costs, ongoing expenses, financial impact, and return on investment (ROI).
• Lead functional technology evaluations and vendor selection processes, collaborating with Procurement on requests for proposals (RFPs), contracts, statements of work (SOWs), and licensing agreements.
• Collaborate with Enterprise Architecture, Business Analysis, IT Delivery, Finance, and business stakeholders to establish project scope, resource requirements, budgets, and high-level implementation timelines.
• Prepare executive-level investment proposals, presentations, and funding recommendations to secure leadership sponsorship and organizational resources.
• Manage technology investment portfolios, including strategic roadmaps, project budgets, investment priorities, and ongoing business reviews.
• Facilitate cross-functional alignment between business leadership, technology teams, and external vendors to support informed decision-making.
• Support organizational change planning, stakeholder communication, and the successful transition of approved initiatives into project delivery.
• Finalize business scope and vendor contracting for an upcoming initiative targeted to begin in January 2027.
• Develop a multiyear Marketing and Sales technology roadmap and establish business cases for future technology investments.

Requirements

• 10 years of experience in IT, technology strategy, business engagement, or related technology leadership roles.
• Proven experience in IT business relationship management, strategic technology planning, or business-facing IT leadership.
• Strong background in marketing technology (MarTech), including experience with platforms such as Digital Asset Management (DAM), Product Information Management (PIM), Content Management Systems (CMS), or Customer Relationship Management (CRM).
• Demonstrated ability to guide technology initiatives from initial business concept through requirements definition, solution evaluation, business case development, investment approval, and preparation for implementation.
• Experience developing multiyear technology roadmaps, managing technology investment portfolios, and aligning IT strategies with business objectives.
• Strong financial and business acumen, including experience developing ROI analyses, cost-benefit assessments, business cases, and technology investment recommendations.
• Experience leading vendor evaluations, solution selection, RFP processes, contract negotiations, and technology procurement activities.
• Proven ability to establish relationships with senior executives, influence strategic decisions, and constructively challenge business assumptions.
• Experience collaborating with cross-functional teams, including IT Architecture, Business Analysis, Finance, Procurement, and Delivery, within a matrixed organization.
• Excellent communication, executive presentation, negotiation, problem-solving, and stakeholder management skills.
• Bachelor's degree in Information Systems, Computer Science, Business, Engineering, or a related field, or equivalent professional experience.

Preferred Qualifications

• Experience supporting both Marketing and Sales technology portfolios.
• Familiarity with technology portfolio management and financial planning platforms such as Planview, Apptio, or comparable solutions.
• Master's degree or other relevant graduate-level education.