What are the responsibilities and job description for the SEO / SEM Specialist position at Evlo AI?
About The Role
The role owns organic and paid search performance end-to-end: technical SEO, content optimization, keyword strategy, and paid search campaigns across Google Ads and Bing, with direct accountability for traffic, rankings, and cost-per-acquisition.
This is a high-leverage role at a well-funded technology company — search is a primary acquisition channel, and the work directly shapes pipeline and revenue. The specialist will partner with content, product marketing, and web engineering to turn search data into a compounding growth engine.
Key Responsibilities
The role owns organic and paid search performance end-to-end: technical SEO, content optimization, keyword strategy, and paid search campaigns across Google Ads and Bing, with direct accountability for traffic, rankings, and cost-per-acquisition.
This is a high-leverage role at a well-funded technology company — search is a primary acquisition channel, and the work directly shapes pipeline and revenue. The specialist will partner with content, product marketing, and web engineering to turn search data into a compounding growth engine.
Key Responsibilities
- Own and execute the SEO roadmap: technical audits, on-page optimization, internal linking, Core Web Vitals, and structured data implementation
- Build and manage SEM campaigns in Google Ads and Microsoft Advertising, including keyword research, bidding strategy, ad copy testing, and budget allocation
- Conduct keyword and competitive research using Ahrefs, Semrush, and Google Search Console to identify high-intent opportunities and content gaps
- Partner with content and web teams to optimize landing pages, publish SEO-ready content, and improve conversion rates on search-driven traffic
- Monitor and improve core KPIs — organic sessions, rankings, CTR, ROAS, CPC, and CPA — with weekly reporting and clear recommendations
- Run structured A/B tests on ad creative, headlines, and landing pages; document learnings and scale winners
- Stay ahead of algorithm updates and AI-driven search changes (SGE, AI Overviews) and adjust strategy proactively
- 3-6 years of hands-on SEO/SEM experience, ideally in B2B SaaS or high-growth tech
- Deep proficiency with Google Search Console, GA4, Google Ads, Ahrefs or Semrush, and tag management (GTM)
- Working knowledge of technical SEO: crawlability, site architecture, schema markup, page speed, and log-file analysis
- Demonstrated track record of growing organic traffic and managing six-figure paid search budgets efficiently
- Strong analytical skills; comfortable building dashboards in Looker Studio or Excel and translating data into action
- Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
- Bonus: Experience with programmatic SEO, HTML/CSS fundamentals, SQL, or AI search optimization (AEO/GEO); certifications in Google Ads or HubSpot