Marketing Manager

About The Role

The role owns demand generation and brand programs end-to-end, turning positioning into multi-channel campaigns that reliably produce pipeline for high-growth tech products.

The team partners closely with sales, product marketing, and design to plan, execute, and measure inbound and outbound initiatives across paid, organic, and email channels.

Key Responsibilities

• Design and execute multi-channel demand-generation campaigns across paid search, paid social, email, and content syndication
• Own campaign performance analytics, establish KPIs, and report regularly on pipeline contribution, CAC, and conversion rates
• Collaborate with content creators and designers to produce high-converting landing pages, ads, and collateral
• Execute ongoing A/B testing across ad creatives, messaging, and funnel steps to continuously optimize conversion
• Manage campaign budgets and relationships with external agencies and media vendors
• Partner with sales operations to ensure smooth lead routing and follow-up from marketing-sourced campaigns
  
  

What We Are Looking For

• 4-7 years of digital marketing experience in a B2B or B2C technology environment
• Hands-on expertise with marketing automation platforms such as HubSpot or Marketo, alongside Google Analytics 4
• Proven track record of managing paid acquisition budgets and hitting pipeline or revenue targets
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Bachelor degree in Marketing, Communications, Business, or a related field
• Bonus: Experience with SEO optimization, SQL, or HTML/CSS for landing page updates