What are the responsibilities and job description for the Marketing Manager position at Evlo AI?
About The Role
The role owns demand generation and brand strategy for a growth-stage technology company, translating product positioning into campaigns that consistently drive qualified pipeline and market awareness across B2B and B2C audiences.
You will lead integrated programs spanning SEO/SEM, paid media, lifecycle email, and content marketing — partnering with sales, product marketing, and design to plan, launch, and measure campaigns that move real revenue metrics, not vanity numbers.
Key Responsibilities
The role owns demand generation and brand strategy for a growth-stage technology company, translating product positioning into campaigns that consistently drive qualified pipeline and market awareness across B2B and B2C audiences.
You will lead integrated programs spanning SEO/SEM, paid media, lifecycle email, and content marketing — partnering with sales, product marketing, and design to plan, launch, and measure campaigns that move real revenue metrics, not vanity numbers.
Key Responsibilities
- Plan and execute integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), email, and organic content
- Own SEO strategy end-to-end: keyword research, on-page optimization, technical SEO coordination, and link-building programs to grow organic pipeline
- Manage SEM programs including bid strategy, ad copy testing, audience segmentation, and budget pacing across platforms
- Define and report on KPIs — CAC, MQL-to-SQL conversion, pipeline contribution, and channel ROI — using GA4, HubSpot/Marketo, and BI dashboards
- Run structured A/B tests on messaging, landing pages, and creative; document learnings and scale what works
- Develop and manage the content calendar in partnership with writers and designers to ship high-quality assets on schedule
- Own agency and vendor relationships, manage channel budgets, and present performance reviews to marketing and sales leadership
- 4-7 years of marketing experience in B2B or B2C tech, with demonstrable impact on pipeline, revenue, or customer acquisition
- Hands-on expertise with marketing automation and analytics platforms (HubSpot, Marketo, GA4, Looker or similar)
- Deep working knowledge of SEO/SEM fundamentals — comfortable owning keyword strategy, ad account structure, and landing page optimization
- Strong copywriting and editorial judgment; able to craft and edit messaging for multiple channels and audiences
- Proven project-management skills with the ability to run several concurrent campaigns on tight timelines
- Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience)
- Bonus: experience with ABM platforms (6sense, Demandbase), marketing attribution tools, Webflow/Figma, or prior exposure to product-led growth motion