Founding Content & Creative Lead

Escargot · NYC · full-time · founding team · $100,000 - $150,000 meaningful equity and benefits

You make the content. You own the craft.

About Escargot

Escargot started with greeting cards — but cards are the wedge. We're building a new kind of digital-to-physical social network: one that helps people keep track of the relationships that matter, act on the moments they usually miss, and turn those moments into physical things — cards, gifts, keepsakes, the little objects that prove a life happened.

Social media became performance. Texting became the default for everything. But the things people actually save — a card on the fridge, a note in a drawer, a ticket stub — still carry disproportionate meaning. That's the space we're building in: the bridge between digital convenience and physical meaning.

We've raised $3M from South Park Commons and Hannah Grey, 100,000 people use Escargot, we have a 4.6 App Store rating, and people are already framing our cards on their walls. We're a small NYC team founded by Aaron Albert (CEO) and Andrew Gold (CTO). Now we need to make Escargot feel much bigger in the world.

Why this role exists

We need one person who is the creative brain behind everything Escargot makes — and good enough with their own hands to make it. Not a content calendar. Not a brand director who lives in decks. The person who can look at any channel, invent the creative idea for it, and then art-direct, shoot, edit, and design it into something people actually want to watch.

What you own

• The creative concept for every channel — the idea of what we make, before anyone picks up a camera

• Art direction, photography, video, editing, and design — the craft that brings it to life

• Short-form video end to end: hook, script, shoot, cut

• The repeatable formats that make Escargot recognizable

• The brief and creative direction for any creators we work with

• The quality bar — if something's dead on arrival, you kill it before it ships

The kind of work you'll make

One week it's a format you concept, shoot on a phone, and cut three ways by tomorrow. The next it's the creative idea for a popup the Growth Lead is running, a campaign that needs to actually look like something, or directing a creator so the thing they make doesn't feel like an ad. You'll work closely with Aaron on taste and voice early on. You make a lot, you move fast, and you care whether the work is good — not whether it looks expensive.

Where the line is

We're hiring two founding roles that build one machine. This is the Creative Lead. Here's the clean line between the two:

• Owns — Creative Lead owns what people see; Organic Growth Lead owns how we grow.

• Works in — Creative: ideas and craft (concept, art direction, photo, video, edit, design). Growth: plays (channels, hacks, events, popups, stunts, partnerships).

• Creators — Creative briefs and directs what they make; Growth sources, closes, and runs the relationship.

• A stunt or event — Creative dreams up what it actually is and makes it land; Growth decides if it's worth running and makes it happen.

Both of you invent, both of you execute, and both of you answer the same question: did this make someone actually want to send something?

You're probably a fit if

• You're the idea person and the maker — you can concept it, shoot it, edit it, and design around it yourself

• You have taste, and the body of work to prove it (show us)

• You get platform-native short-form video, down to why the first frame decides everything

• You'd rather make ten things and learn than polish one

• You can feel when something is generic, cringe, or over-polished — and fix it

You're probably not a fit if

• You need a full brief and a crew before you can make anything

• Your reel is gorgeous brand films that very few people watched

• Most of your output is decks about the work, not the work

• A blank page with no playbook worries you more than it excites you

Why this matters

This is bigger than making content for a card company. We're building the modern home for thoughtfulness — a huge category hiding in plain sight: birthdays, breakups, apologies, inside jokes, grief, gratitude, crushes, family stuff, the distance between people, and all the small moments when someone means to show up and doesn't.

It's a rare cultural opening, too. As more of life gets automated and disposable, physical proof that someone paused and cared is going to matter more, not less. And Escargot has emotional range most brands never get — funny, weird, romantic, tender, petty, sincere, nostalgic, a little unhinged. The right person gets to use all of it.

Customers already feel it — they frame our cards, save them, put them on the fridge. The job is to turn that heat into cultural momentum. If you want to help define what thoughtfulness looks like for a generation, this could be the best part of your career.

The logistics

• Founding role on a small team

• Full-time, on-site in NYC

• Reports directly to Aaron (CEO)

• Competitive salary ($100,000–$150,000) meaningful founding equity and benefits

How to apply

Apply right here on LinkedIn — and if you can, include a link to the things you've actually made, not a deck about them. If someone came to mind while reading this, send them our way.

We're making thoughtfulness feel current, social, and worth talking about. This is the role that makes it look like something.