Content & Creative Lead-Growing Consumer Brand

A rapidly growing consumer technology startup is searching for a visionary and hands-on Head of Content and Creative to help shape the next chapter of its growth. The company is building something much bigger than a greeting card company—it is creating a new kind of digital-to-physical social network that helps people strengthen relationships, remember important moments, and transform meaningful experiences into tangible keepsakes.

Built by a team of passionate builders, creators, and operators who believe physical expressions of care matter more than ever. As more of life becomes automated and transactional, the company is creating products that help people show up for one another in authentic and memorable ways. In this role, you'll work closely with leadership to shape the brand's creative identity, build cultural momentum, and create content that reaches and resonates with millions.

As Head of Content and Creative, you will be responsible for owning what people see. You will be the creative force behind every piece of content produced—from social-first video concepts and photography to campaigns, creator collaborations, and experiential moments.

The Role:

• Develop and execute the creative vision across all consumer-facing channels
• Create socially native content for TikTok, Instagram Reels, and emerging platforms
• Concept, shoot, edit, and publish short-form video content end-to-end
• Lead art direction, photography, video production, editing, and visual design
• Build repeatable content formats that strengthen brand recognition
• Brief and creatively direct external creators and collaborators
• Maintain an exceptionally high creative standard across all content

The Ideal Candidate:

• 5-7 years of experience creating high-performing content for consumer brands or startups
• Deep expertise across TikTok, Reels, Shorts, and short-form content ecosystems
• Strong portfolio demonstrating visual storytelling and audience engagement
• Hands-on experience with photography, videography, editing, and design
• Entrepreneurial mindset and comfort operating in ambiguity

Title: Head of Content and Creative

Location: New York, NY (Hybrid)

Salary: $100,000–$150,000 plus meaningful founding equity and benefits.

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