Head of Go To Market Operations

Company Description

Employer.com is building the modern financial platform for small businesses — combining bookkeeping, payroll, banking, and tax into one connected experience. Through our Mainstreet and Bench Accounting brands, we help tens of thousands of business owners save time, understand their finances, and access the resources they need to grow. Our mission is simple: make entrepreneurship easier and more rewarding for everyone.

Job Description

We have an unprecedented opportunity to scale a multi-product platform across bookkeeping, payroll, banking, and financial services — and expanding through both partnerships and strategic acquisitions. To unlock this next phase, we need to elevate our marketing engine and ensure that the underlying systems, data, and economics are tightly understood and optimized.

This role bridges brand, growth strategy, financial rigor, and operational scaling.

The Role

We’re hiring a Head of GTM Operations & Growth Marketing to own the full go-to-market growth system — from top-of-funnel market presence to onboarding, lifecycle performance, and revenue attribution.

You will lead:

• Marketing Campaign Strategy Design and run integrated campaigns across paid media, social, email/lifecycle, content, and experimentation.
• Brand Development Messaging Craft a consistent narrative across web, product surfaces, sales assets, and external channels.
• Partner & Channel Marketing Build co-marketing programs, activation playbooks, partner content, and referral funnel reporting.
• Onboarding & Product-Led Activation Work with Product to improve time-to-value and explore hybrid/PLG motion models.
• Growth Analytics, Forecasting & Financial Modeling Own campaign performance models, CAC/LTV calculations, funnel conversions, revenue pacing, and pipeline contribution forecasting.
• Systems, Attribution & Data Architecture Ensure CRM, MAP, tracking, and analytics platforms are integrated and reporting is accurate.
• M&A Diligence & Integration Execution Participate in commercial due diligence, model pre/post-acquisition revenue scenarios, and lead the GTM integration playbook.
  
  

This is a strategic and hands-on leadership role. You architect the plan and execute the work.

Why This Role Is High Impact

You’ll be responsible for:

• How we tell our story
• How we create demand
• How we convert and activate customers
• How we measure performance and efficiency
• How we integrate acquired GTM motions into one scalable model
  
  

You influence revenue, product perception, partner ecosystem depth, and enterprise value — directly.

Qualifications

You’re someone who has led marketing and GTM enablement in a scaling environment. You bring a strong mix of the following:

Marketing & Creative Depth

• Campaign planning, messaging architecture, brand voice, social narrative fluency
• Strong eye for creative, design direction, landing page and asset development
  
  

Growth & Lifecycle Capability

• Email nurture, onboarding flows, experimentation frameworks, retention loops
• Comfort with funnel math, segmentation, activation levers, and user journeys
  
  

Revenue & Financial Rigor

• Fluency in CAC/LTV, dollar retention curves, cohort analysis, payback math
• Ability to build forward-looking marketing efficiency and revenue contribution forecasts
• Experience modeling pre/post-M&A GTM economics and integration cost assumptions
  
  

Operational & Systems Ownership

• Salesforce MAP attribution platforms lifecycle automation tools
• Experience owning reporting dashboards and leading weekly forecast rhythms
  
  

Additional Information

Location: Remote (U.S.-based)