What are the responsibilities and job description for the Social Media Coordinator position at Eau Claire Ford Lincoln?
Eau Claire Ford Lincoln is a family-owned dealership focused on creating exceptional experiences for our customers and our team. We're looking for a creative, organized, and energetic Social Media Coordinator to help tell our story online, showcase our inventory, highlight our people, and engage with our community.
Position Summary
The Social Media Coordinator will be responsible for creating, scheduling, and managing content across our social media platforms. This role combines creativity, photography, videography, writing, and marketing to help grow our online presence and strengthen our brand.
Responsibilities
- Create and post engaging content for Facebook, Instagram, TikTok, YouTube, and other social media platforms.
- Take photos and videos of vehicles, dealership events, employees, customers, and community involvement.
- Edit photos and videos for social media, digital advertising, and website use.
- Develop and maintain a social media content calendar.
- Monitor comments, messages, reviews, and online engagement.
- Assist with dealership promotions, events, giveaways, and marketing campaigns.
- Collaborate with sales, service, and management teams to identify content opportunities.
- Track social media performance and provide monthly reports and recommendations.
- Stay up to date on social media trends, best practices, and platform updates.
- Help maintain brand consistency across all online channels.
Qualifications
- Strong familiarity with Facebook, Instagram, TikTok, and YouTube.
- Excellent written and verbal communication skills.
- Comfortable taking photos and videos using a smartphone and basic camera equipment.
- Experience with Canva, CapCut, Adobe Express, or similar editing tools preferred.
- Ability to work independently and manage multiple projects.
- Strong attention to detail and organizational skills.
- Positive attitude and willingness to learn.
- Marketing, communications, social media, photography, or related experience is preferred but not required.
What We're Looking For
The ideal candidate is creative, self-motivated, and excited about creating content that connects with people. You don't need to be a professional videographer or marketing expert, we're looking for someone who enjoys social media, has a good eye for content, and is eager to grow.
Benefits
- Competitive hourly pay ($16.50–$18.00/hour)
- Employee discounts
- Paid time off
- Health, dental, and vision insurance
- 401(k)
- Opportunities for professional growth and development
Salary : $17 - $18