Marketing Communications Specialist

Job purpose

The Marketing Associate develops written and visual content across a variety of marketing channels, working closely with the broader team to shape messaging that supports business objectives. This includes translating technical product and solution information into clear, engaging content suited to different audiences.

Given the technical nature of our products, this role requires the ability to quickly learn complex concepts and communicate them effectively through written, visual, and digital formats.

Duties and responsibilities

Content Development & Writing

• Write, edit, and manage creative, engaging content across a variety of marketing channels, including:
  • Social media platforms (LinkedIn, Facebook, and Instagram)
  • Customer communications and email marketing campaigns (Constant Contact)
  • Blog posts, articles, and thought leadership content 
  • Website content, including product, industry, and company pages
• Develop compelling, audience-focused messaging that captures attention, communicates value, and aligns with established brand standards and voice
• Collaborate with engineers, product managers, and other internal subject matter experts to create accurate and impactful content
• Translate complex technical concepts and product information into clear, accessible, and engaging communications for a variety of audiences
• Optimize content for search engine optimization (SEO), user engagement, and digital performance, as appropriate
• Ensure all content is accurate, consistent, and aligned with organizational goals, marketing strategies, and brand guidelines
• Contribute creative ideas for content campaigns that support lead generation, customer engagement, and brand awareness initiatives

Graphic Design & Visual Content

• Create graphics and visual assets for social media, websites, blogs, email campaigns, and other marketing materials using Adobe Creative Suite, Canva, or similar design tools
• Ensure all visual content aligns with brand standards and enhances overall messaging and audience engagement
• Support basic video creation and editing projects as needed

Website & CMS Support

• Maintain and update website content through the company’s CMS, including blog posts, landing pages, product information, and images
• Ensure website content is accurate, consistent, user-friendly, and aligned with brand standards

Brand & Campaign Execution

• Support the execution of marketing campaigns, product launches, and promotional initiatives across multiple channels

• Ensure consistent brand messaging, tone, voice, and visual identity in all marketing communications

Marketing Research & Support

• Conduct ongoing market and competitive research to identify industry trends, customer needs, and opportunities that support marketing and business growth objectives.
• Assist with content planning, campaign tracking, and marketing performance reporting. 
• Collaborate with cross-functional teams to gather content and support marketing initiatives
• Stay current on marketing trends and best practices, particularly within B2B manufacturing and industrial markets

• Other duties as assigned by management. 

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 1-5 years of experience in Marketing and/or Advertising
• Portfolio of writing samples demonstrating proficiency in developing clear, concise, and persuasive communications across multiple audiences and platforms.
• Understanding brand management and ability to design within the confines of corporate brand requirements.
• Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and Canva, as well as familiarity with social media management tools and platforms.
• Excellent written and verbal communication skills, with the ability to develop clear, concise, and compelling messages tailored to diverse audiences and communication channels.
• Strong analytical skills to track and interpret marketing data.
• Ability to manage multiple projects and meet deadlines 
• A team player who is adaptable, creative, and eager to learn.
• Passion for creating clear, compelling content that engages audiences and drives meaningful connections.
• Strong ability to translate complex technical concepts into accessible, audience-focused communications.
• Creative storyteller with strong written, visual, and digital communication skills.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines effectively.
• Collaborative team player who works well with technical subject matter experts and cross-functional stakeholders.
• Proactive, curious, and adaptable, with a commitment to continuous learning and professional growth.

Supervisory Responsibilities

This job has no supervisory responsibilities and this position reports directly to the Marketing Manager.

• The employee is frequently required to talk or hear, sit, type, stand, and walk. The employee is occasionally required to use hands to finger, handle, or feel and reach with hands and arms. Specific vision abilities required by this job include close vision, depth perception, peripheral vision, and ability to adjust focus.
• Ability to work in an office setting, and spend primary working hours at a desk using a computer and other office equipment such as printers, copiers, postage machines, etc.

                                  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions

Safety Requirements

Ability to wear required PPE if in any manufacturing area.