What are the responsibilities and job description for the Lead, Marketing Communications Specialist position at UPMC?
UPMC Corporate Marketing is seeking a Lead Communications Specialist to join our team at the U.S. Steel Tower. This hybrid position operates Monday through Friday during standard business hours and includes occasional travel to other UPMC facilities, typically once per quarter.
The Lead Communications Specialist will assist the director/senior director/manager in developing and implementing marketing communications strategy and tactical plans to increase awareness of UPMC clinical services and advance business objectives.
Responsibilities:
- Serve as Marketing Communications liaison to management and medical staff of clinical and nonclinical programs, and UPMC departments and committees as needed, providing consultation and strategic communications planning where appropriate. Work closely with Directors/Senior Managers/Managers to develop marketing strategies and plans for clinical marketing tactics to grow volume, raise brand awareness and more.
Provide guidance to communications specialists and summer associates on marketing projects and process. Manage projects of increased complexity, sensitivity, or importance to the organization, or edit major publication.
Manage the development and production of marketing communications projects for UPMC programs, including print collateral, videos, digital content, and community outreach activities. Independently plan, research, and write copy that is creative, well organized, concise, stylistically appropriate to the audience and purpose, and conforming to department style rules. Coordinate the work of contributing marketing staff and freelancers including editing and proofreading their copy. Coordinate the work of contributing Marketing Communications staff and support services such as design including editing copy. Take responsibility for approvals and accuracy of information communicated.
- Monitor budget and manage distribution and delivery of projects. Complete projects on time and within budget. Oversee graphic design and production process (including printing) so that projects are appropriate for the audience and message. Implement brand standards across all marketing projects. Handle multiple tasks simultaneously and prioritize projects appropriately. Demonstrate service-oriented behavior in interactions with clients and co-workers
Salary : $1,000 - $1,000,000