Paid Media Lead

About the Role:

Dashing Diva is seeking for a Paid Media Lead to own hands-on execution and performance optimization across Search and Paid Social. This role is designed for a data-savvy operator who can manage platforms day-to-day while clearly articulating performance insights to inform strategy and decision-making. This individual will play a key role in driving efficient growth across beauty and eCommerce initiatives, partnering closely with analytics, creative, and marketing stakeholders to scale what works.

What You Will Do:

Paid Media Execution

• Own day-to-day execution across Google Search/Shopping and Paid Social platforms, including Meta, TikTok, and Pinterest.
• Manage and optimize campaigns with monthly media budgets of $300K , ensuring disciplined pacing and performance against efficiency targets.
• Build, launch, and optimize campaigns with a focus on CAC, ROAS, and MER.
• Manage budgets, pacing, and bid strategies aligned with revenue and growth goals.
• Identify and scale winning keywords, audiences, creatives, and offers.

Speed & Turnaround

• Execute campaign builds and updates with tight turnaround times, supporting fast-moving launches, promotions, and tests.
• Respond quickly to performance signals and business needs, making real-time optimizations when required.

Performance Analysis & Storytelling

• Analyze performance across platforms and translate data into clear, actionable insights.
• Develop concise weekly and monthly performance summaries explaining what’s driving results and why.
• Partner with analytics tools (GA4, Triple Whale, platform reporting) to understand cross-channel impact.
• Support leadership with data-backed insights that inform planning and optimization.

Creative & Testing Collaboration

• Collaborate with creative and marketing teams to inform creative direction using performance data.
• Identify trends across hooks, formats, messaging, and offers.
• Support structured testing frameworks across creative, audience, and bidding strategies.

Cross-Functional Collaboration

• Work closely with the Data & Insights Analyst to align reporting and learnings.
• Partner with eCommerce and marketing teams on launches, promotions, and seasonal initiatives.
• Contribute to broader media strategy and channel expansion as the team grows.

What We’re Looking For:

• 3–5 years of hands-on paid media experience within beauty and/or eCommerce brands.
• Demonstrated experience managing $300K in monthly media spend.
• Strong proficiency across Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest.
• Highly data-driven with the ability to synthesize performance into actionable insights.
• Comfortable operating in fast-paced, test-and-learn environments.
• Strong communication skills with the ability to clearly tell the story behind the data.

Bonus Points If You Have:

• A track record of efficiently pacing and optimizing paid media campaigns at scale
• Experience launching and iterating campaigns quickly without sacrificing performance
• The ability to turn performance data into clear, actionable insights trusted by stakeholders
• Proven impact on driving DTC growth and improving marketing efficiency through paid media

You’ll love working at Dashing Diva because:

• Great work environment to grow and learn new skills
• We are collaborative and work closely with each other
• We give everyone a chance to be creative and value input and feedback
• We participate in fun events like Beautycon, NYFW
• In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
• Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!

About Dashing Diva:

We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home productsthat fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.